The Magic Word Podcast

454: Dave Arch - Cold Reading Corporate Clients


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Dave Arch is a long time friend who resides in Omaha, Nebraska. Dave has pretty much done it all: school shows, illusion shows, motivational speaker, corporate trainer, counselor, trade show magic, and more. But over the past several years, Dave has been an Executive Leadership Coach for one of the largest privately held companies in Omaha.

Although he is a magician, he is not a psychic but has used “cold reading” with his corporate training. In that regard, he recently released a series of eBooks on Scientific Cold Reading . It is a completely different twist on cold reading in a “psychic reading” format. For more information, visit the website at Lybrary.com to learn more about Dave and his books and videos on cold reading corporate clients.

This is an extended clip from Dave Arch's magic keynote where he uses several of the effects taught in his "Tricks for Trainers" series

This is a short retrospective of Dave's career in magic used on the night he was awarded the David P. Abbott Award by the Omaha Magical Society and made a life-time member of the organization.


In this podcast, Dave shares his long-held and coveted secrets of booking school shows plus we talk about how to grow your magic club. Finally, we talk about cold reading corporate clients.

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The Magic Word PodcastBy Scott Wells

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