Episode Overview

Learn the secrets of growing a full-service marketing agency and HubSpot partnership from a world-renowned mountaineer. 

Steve merged two agencies into one to service SMB businesses on the West Coast of Canada. 

In our interview on the Accelerate Sales Podcast, Steve lays out his strategic intent and why it makes everything easier. 

He also covers;

1. His disciplined approach to qualifying clients 
2. His success with Linkedin Ads
3. Building a fantastic culture 

Finally, a must-listen is his learning of climbing 50 of the tallest mountains on earth  - including Mount Everest and how it helps him to scale his business (pardon the pun 😉). 

Steve’s background

Steve Whittington is President of Roadmap, an agency that drives the entire go-to-market function of small B2B enterprises.

Steve has over 25 years of executive experience and, as a result, calls himself a recovering executive. He has extensive board experience ranging from non-profits to NGOs, start-up advisory, and for-profit governance work.

Academically, Steve was an instructor of Project Management and held professional designations in Sales, Marketing, and Customer Experience.

Steve's first book Thriving in the Customer Age - teaches about the customer journey and provides a guiding framework spanning all stages of the customer experience.

But if you ask Steve who he is, the answer is simple:

Husband, father, leader, aging athlete, and lifelong learner.

Links

• 454 - Show Notes
• Steve's website
• Steve's LinkedIn
• Cloud Consultants Collective
• Scaling Blueprint
• SendSpark
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Connect With Paul

• On LinkedIn
• On Facebook
• On Twitter: @PaulHiggins555
• On Instagram: @paulhigginsmentoring
• Email: [email protected]