This is a quick marketing tip from Lorraine Ball host of More than a Few Words. Here's an interesting statistic. More than 88% of online shoppers incorporate reviews into their purchase decision. Why? Because people are skeptical. They are more likely to trust what friends and family and even strangers say about your company more than what you say

The tendency to ask for recommendations didn't start with the internet. It's always been a natural part of the buying process. So if your prospects are looking for recommendations and reviews as thy make buying decisions then asking for recommendations must be part of your selling process .

From gathering testimonials to place on your website and encouraging people to post reviews on Angie's List TripAdvisor, Facebook, or Google or even asking for personal introductions from one client to another building a word of mouth business takes work.

Looking for help? Drop by Roundpeg.biz. We would love to chat with you. And be sure to look for longer episodes of More than a Few Words wherever you listen to podcasts.