It may sound crazy, but this week's guest Dr. Shirag Shemmassian says you can actually sell more when you give away free stuff.  He sat down with host Lorraine Ball to talk about how this strategy can work for any business. 

How does it work?  You have to be strategic about what you give away. Think about previews of your services, or quick tips and informative guides which help prospective customers fell confident as they choose to work with you. The content you share has to be high quality, but it doesn't have to answer every question. Afterall that is what you want them to pay you for. 

Dr. Shirag Shemmassian and his team of admissions nerds have been helping high-achieving students get into America's top colleges, medical schools, and graduate programs for over 15 years.

Despite growing up with Tourette Syndrome and being told that his odds of academic and professional success were slim, Dr. Shemmassian completed his undergraduate degree at Cornell and his Doctorate at UCLA.

Dr. Shemmassian's expertise on the admissions process has been featured on sites like The Washington Post, NBC, and US News & World Report, where he discusses how to leverage your personal and professional experiences to create standout applications.