In this episode, Paula interviews Brahim Lemseffer, CEO of LabelVie Europe, to discuss the groundbreaking Atacadão business model. Originally a Brazilian innovation, Atacadão combines retail and wholesale into a hybrid format that’s now making waves in Europe.

Brahim shares LabelVie’s journey—from its roots in Morocco to its latest bold venture: opening the first Atacadão store in Paris, France. This hybrid model is shaking up the European market by offering everyday low prices, a streamlined SKU selection, and opportunities for both professionals and consumers to save.

Topics covered include:

• The history and evolution of Atacadão, from Brazil to Morocco and now France.
• How this model transforms shopping for both professionals and final consumers.
• The challenges and strategies of introducing this concept in Europe.
• The impact of price-conscious shopping trends post-inflation.
• Why Atacadão could represent the future of retail on a global scale.

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Sponsored by VTEX