The Covid-19 pandemic has been with us for a year now and will continue to linger for the indefinite future in some way, shape, or form.

Veterinary Medicine, like many industries, has been forced to adjust and adapt.

A year in, our colleagues in clinical practice are exhausted.

Like much of the rest of the world, we’re dreaming of getting back to normal...

.... but, we forget that “normal” wasn’t that great.

Unicorn Practices...

Our profession uses this term to describe those practices where employees feel appreciated and supported, staffing is adequate, clients are friendly, where work-life balance exists and compensation is appropriate.

The best places to work are called Unicorns!

This is a problem.

Remember, “Unicorn“ is what we call those rarely seen medical cases...

the ones many of us go our entire careers without encountering...

and this is the term we use to describe the best places to work...

This is a PROBLEM!

Definition of insanity: doing the same thing over and over and expecting different results...

It’s time for change... well PAST time!

This is the opportunity Covid-19 is providing us.

Right now, the whole world is changing. NOW is the time to make fundamental changes to the way we have been doing business.

It’s time to think outside the box.

It’s time to embrace the reality that what worked in veterinary practice 50 years ago is no longer sustainable, or even desired, by the veterinarians and veterinary technicians of today.

The practice of veterinary medicine has evolved.

The level of service expected by many pet owners has evolved.

Most of our hospitals have not.

The foundation was already unstable... the pandemic amplified that... the opportunity is to shore it up to create a much better future in the aftermath.

The solutions- unconventional.

The results- life-altering... for your doctors, staff, clients, patients, and revenue.

I don’t have all the answers... but I’ve got some ideas to get the creativity rolling.

There are no rules to how you run your hospital, what services you provide, and how you do it. YOU GET TO DECIDE.

You also get to CHANGE IT whenever you want... that’s the beauty of ownership.

And, you get to leave to find it... that’s the beauty of being an employee.

In this episode, I share a few unconventional ideas and my hope is that it gets you thinking about what you want for your life and career...

The only thing required to make these changes is COURAGE. Not everybody will like your decisions... and that’s okay. 

It’s well past time to embrace the truth: if we don’t take care of ourselves first, we will never serve in our highest capacity or live our best lives. 

Music Credit: Music by Lesfm from Pixabay