Content answers the questions customers have as they're trying to decide if they want to do business with you.
Once upon a time marketers ran television commercials and put ads in newspapers and simply waited for the phone to ring. But that was a long time ago.  It was so long ago that it seems like a fairy tale, an expensive fairy tale at that.
Today, consumers fast forward through ads and change the station on their radio. They don't want to be interrupted by your marketing. They want to be free to look for information at their own pace as they browse and search online.
And they're not just looking for coupons or discounts. They're looking for general information about trends and features, about company personnel, and examples of how your product is being used and what people think about your business.

Content answers the questions customers have as they're trying to decide if they want to do business with you. Once upon a time marketers ran television commercials and put ads in newspapers and simply waited for the phone to ring. But that was a long time ago. It was so long ago that it seems like a fairy tale, an expensive fairy tale at that. Today, consumers fast forward through ads and change the station on their radio. They don't want to be interrupted by your marketing. They want to be free to look for information at their own pace as they browse and search online. And they're not just looking for coupons or discounts. They're looking for general information about trends and features, about company personnel, and examples of how your product is being used and what people think about your business.

Content answers the questions customers have as they're trying to decide if they want to do business with you.
Once upon a time marketers ran television commercials and put ads in newspapers and simply waited for the phone to ring. But that was a long time ago.&nbsp; It was so long ago that it seems like a fairy tale, an expensive fairy tale at that.
Today, consumers fast forward through ads and change the station on their radio. They don't want to be interrupted by your marketing. They want to be free to look for information at their own pace as they browse and search online.
And they're not just looking for coupons or discounts. They're looking for general information about trends and features, about company personnel, and examples of how your product is being used and what people think about your business.

#461 The Fairy Tale is Over

More than a Few Words - A Marketing Conversation is a smart, down-to-earth show about what’s really working in marketing and what isn’t.  All in about 10 minutes. 

Every week, Lorraine Ball sits down with marketers, entrepreneurs, and the occasional mischief-maker.  Some are seasoned pros. Others are figuring it out as they go. But all of them share tips you can use. And stories you won’t hear anywhere else.

No fluff, no jargon, just real-world lessons, actionable ideas, and a peek behind the curtain of what actually works.

What You’ll Hear:
• Real talk with real experts—marketers, creatives, business owners who’ve been in the trenches.
• Marketing strategies you can actually use—no jargon, no gatekeeping.
• Encouragement without the ego—especially for women building bold businesses on their own terms.
• A mix of wit, wisdom, and the occasional marketing metaphor—because learning should feel like a good conversation, not a lecture.

We’ll unpack what’s working, what’s not, and what’s changing in the digital marketing world so you can spend less time guessing and more time growing.

Whether you’re growing a brand from your kitchen table or the corner office, you’ll find ideas, inspiration, and a few laughs along the way.  

Follow @lorrainefball on Instagram, for a more marketing conversations and lots of pretty pictures . 

Smart. Practical. Surprisingly fun. More than a Few Words is your marketing conversation

Business

Entrepreneurship

Marketing

More than a Few Words - A Marketing Conversation is a smart, down-to-earth show about what’s really working in marketing and what isn’t. All in about 10 minutes. Every week, Lorraine Ball sits down with marketers, entrepreneurs, and the occasional mischief-maker. Some are seasoned pros. Others are figuring it out as they go. But all of them share tips you can use. And stories you won’t hear anywhere else. No fluff, no jargon, just real-world lessons, actionable ideas, and a peek behind the curtain of what actually works. What You’ll Hear: • Real talk with real experts—marketers, creatives, business owners who’ve been in the trenches. • Marketing strategies you can actually use—no jargon, no gatekeeping. • Encouragement without the ego—especially for women building bold businesses on their own terms. • A mix of wit, wisdom, and the occasional marketing metaphor—because learning should feel like a good conversation, not a lecture. We’ll unpack what’s working, what’s not, and what’s changing in the digital marketing world so you can spend less time guessing and more time growing. Whether you’re growing a brand from your kitchen table or the corner office, you’ll find ideas, inspiration, and a few laughs along the way. Follow @lorrainefball on Instagram, for a more marketing conversations and lots of pretty pictures . Smart. Practical. Surprisingly fun. More than a Few Words is your marketing conversation

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#461 The Fairy Tale is Over

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