Are you looking to expand your organization?  If its a struggle to find qualified candidates. you might need to change your focus.
Typically the focus is on the candidate.The hiring company tells them to change their approach, resume, writing style, and exceptions to meet the company's needs. In today's competitive job market however, it is often the company that needs to change.
Before you look externally, you need to look internally to see what image you are  projecting.  If your brand image in the market is lackluster and generic you are likely to get a lot of resumes that are lackluster and generic as well, because "like attracts like".
This week our guest Career Success Coach, Lisa McDonald sat down with host Lorraine Ball and explained if you're having trouble attracting great resumes, you might want to start with your own corporate resume.

Are you looking to expand your organization? If its a struggle to find qualified candidates. you might need to change your focus. Typically the focus is on the candidate.The hiring company tells them to change their approach, resume, writing style, and exceptions to meet the company's needs. In today's competitive job market however, it is often the company that needs to change. Before you look externally, you need to look internally to see what image you are projecting. If your brand image in the market is lackluster and generic you are likely to get a lot of resumes that are lackluster and generic as well, because "like attracts like". This week our guest Career Success Coach, Lisa McDonald sat down with host Lorraine Ball and explained if you're having trouble attracting great resumes, you might want to start with your own corporate resume.

Are you looking to expand your organization?&nbsp; If its a struggle to find qualified candidates. you might need to change your focus.
Typically the focus is on the candidate.The hiring company tells them to change their approach, resume, writing style, and exceptions to meet the company's needs. In today's competitive job market however, it is often the company that needs to change.
Before you look externally, you need to look internally to see what image you are&nbsp; projecting.&nbsp; If your brand image in the market is lackluster and generic you are likely to get a lot of resumes that are lackluster and generic as well, because "like attracts like".
This week our guest Career Success Coach, Lisa McDonald sat down with host Lorraine Ball and explained if you're having trouble attracting great resumes, you might want to start with your own corporate resume.

#466 Attracting the Right Candidates

More than a Few Words - A Marketing Conversation is a smart, down-to-earth show about what’s really working in marketing and what isn’t.  All in about 10 minutes. 

Every week, Lorraine Ball sits down with marketers, entrepreneurs, and the occasional mischief-maker.  Some are seasoned pros. Others are figuring it out as they go. But all of them share tips you can use. And stories you won’t hear anywhere else.

No fluff, no jargon, just real-world lessons, actionable ideas, and a peek behind the curtain of what actually works.

What You’ll Hear:
• Real talk with real experts—marketers, creatives, business owners who’ve been in the trenches.
• Marketing strategies you can actually use—no jargon, no gatekeeping.
• Encouragement without the ego—especially for women building bold businesses on their own terms.
• A mix of wit, wisdom, and the occasional marketing metaphor—because learning should feel like a good conversation, not a lecture.

We’ll unpack what’s working, what’s not, and what’s changing in the digital marketing world so you can spend less time guessing and more time growing.

Whether you’re growing a brand from your kitchen table or the corner office, you’ll find ideas, inspiration, and a few laughs along the way.  

Follow @lorrainefball on Instagram, for a more marketing conversations and lots of pretty pictures . 

Smart. Practical. Surprisingly fun. More than a Few Words is your marketing conversation

Business

Entrepreneurship

Marketing

More than a Few Words - A Marketing Conversation is a smart, down-to-earth show about what’s really working in marketing and what isn’t. All in about 10 minutes. Every week, Lorraine Ball sits down with marketers, entrepreneurs, and the occasional mischief-maker. Some are seasoned pros. Others are figuring it out as they go. But all of them share tips you can use. And stories you won’t hear anywhere else. No fluff, no jargon, just real-world lessons, actionable ideas, and a peek behind the curtain of what actually works. What You’ll Hear: • Real talk with real experts—marketers, creatives, business owners who’ve been in the trenches. • Marketing strategies you can actually use—no jargon, no gatekeeping. • Encouragement without the ego—especially for women building bold businesses on their own terms. • A mix of wit, wisdom, and the occasional marketing metaphor—because learning should feel like a good conversation, not a lecture. We’ll unpack what’s working, what’s not, and what’s changing in the digital marketing world so you can spend less time guessing and more time growing. Whether you’re growing a brand from your kitchen table or the corner office, you’ll find ideas, inspiration, and a few laughs along the way. Follow @lorrainefball on Instagram, for a more marketing conversations and lots of pretty pictures . Smart. Practical. Surprisingly fun. More than a Few Words is your marketing conversation

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