Small business owners are often very short sighted when they consider the value of a customer, looking only at what they are going to spend today and maybe in the the years to come.
But if you delight that customer, they will bring something worth more  more than the value of all they will buy from you.
A customer who really knows and loves you, will be willing to talk about you to their friends and their families.  Their endorsement is the gift that keeps on giving.
So as you think about how much you will spend to generate leads and drive prospective customers to your business, you also need to think about keeping those customers for the long term.
MORE ON THIS TOPIC:  Be sure to read this check out our <a href='https://roundpeg.biz/2018/04/marketing-budget-kit/'>Customer Acquisition Worksheet</a>  that is included in our Marketing Budget kit to calculate how much you can afford to spend for each new customer.

Small business owners are often very short sighted when they consider the value of a customer, looking only at what they are going to spend today and maybe in the the years to come. But if you delight that customer, they will bring something worth more more than the value of all they will buy from you. A customer who really knows and loves you, will be willing to talk about you to their friends and their families. Their endorsement is the gift that keeps on giving. So as you think about how much you will spend to generate leads and drive prospective customers to your business, you also need to think about keeping those customers for the long term. MORE ON THIS TOPIC: Be sure to read this check out our Customer Acquisition Worksheet that is included in our Marketing Budget kit to calculate how much you can afford to spend for each new customer.

Small business owners are often very short sighted when they consider the value of a customer, looking only at what they are going to spend today and maybe in the the years to come.
But if you delight that customer, they will bring something worth more&nbsp; more than the value of all they will buy from you.
A customer who really knows and loves you, will be willing to talk about you to their friends and their families.&nbsp; Their endorsement is the gift that keeps on giving.
So as you think about how much you will spend to generate leads and drive prospective customers to your business, you also need to think about keeping those customers for the long term.
MORE ON THIS TOPIC:&nbsp; Be sure to read this check out our <a href="https://roundpeg.biz/2018/04/marketing-budget-kit/" rel="noopener noreferrer">Customer Acquisition&nbsp;Worksheet</a>&nbsp; that is included in our Marketing Budget kit to calculate how much you can afford to spend for each new customer.
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#467 What is a Customer Worth?

More than a Few Words - A Marketing Conversation is a smart, down-to-earth show about what’s really working in marketing and what isn’t.  All in about 10 minutes. 

Every week, Lorraine Ball sits down with marketers, entrepreneurs, and the occasional mischief-maker.  Some are seasoned pros. Others are figuring it out as they go. But all of them share tips you can use. And stories you won’t hear anywhere else.

No fluff, no jargon, just real-world lessons, actionable ideas, and a peek behind the curtain of what actually works.

What You’ll Hear:
• Real talk with real experts—marketers, creatives, business owners who’ve been in the trenches.
• Marketing strategies you can actually use—no jargon, no gatekeeping.
• Encouragement without the ego—especially for women building bold businesses on their own terms.
• A mix of wit, wisdom, and the occasional marketing metaphor—because learning should feel like a good conversation, not a lecture.

We’ll unpack what’s working, what’s not, and what’s changing in the digital marketing world so you can spend less time guessing and more time growing.

Whether you’re growing a brand from your kitchen table or the corner office, you’ll find ideas, inspiration, and a few laughs along the way.  

Follow @lorrainefball on Instagram, for a more marketing conversations and lots of pretty pictures . 

Smart. Practical. Surprisingly fun. More than a Few Words is your marketing conversation

Business

Entrepreneurship

Marketing

More than a Few Words - A Marketing Conversation is a smart, down-to-earth show about what’s really working in marketing and what isn’t. All in about 10 minutes. Every week, Lorraine Ball sits down with marketers, entrepreneurs, and the occasional mischief-maker. Some are seasoned pros. Others are figuring it out as they go. But all of them share tips you can use. And stories you won’t hear anywhere else. No fluff, no jargon, just real-world lessons, actionable ideas, and a peek behind the curtain of what actually works. What You’ll Hear: • Real talk with real experts—marketers, creatives, business owners who’ve been in the trenches. • Marketing strategies you can actually use—no jargon, no gatekeeping. • Encouragement without the ego—especially for women building bold businesses on their own terms. • A mix of wit, wisdom, and the occasional marketing metaphor—because learning should feel like a good conversation, not a lecture. We’ll unpack what’s working, what’s not, and what’s changing in the digital marketing world so you can spend less time guessing and more time growing. Whether you’re growing a brand from your kitchen table or the corner office, you’ll find ideas, inspiration, and a few laughs along the way. Follow @lorrainefball on Instagram, for a more marketing conversations and lots of pretty pictures . Smart. Practical. Surprisingly fun. More than a Few Words is your marketing conversation

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