Anju Rupal is an british born indian and serial entrepreneur, who has impacted the lives of hundreds of thousands of women and girls in india and world wide through her efforts to combat gender inequality. After contributing as a founding member of the Forest team, Anju launched her skincare line, Abhati, which has helped over 320 thousand girls go to school. Listen with Rachel Sipperley about her journey working through gender inequality to entrepreneurship and how she has coined “aesthetic activism” through her brand.

What you will learn in this episode: 

How gender inequality - supporting women / helping women in domestic violence/ running shelter 

Why building a project is not always just about money

What aesthetic activism is and how Abhati lives it 

Tangible Tips: 

You can make change with every dollar you spend, so spend it wisely 

Anju’s formula for success: PURPOSE -- Don't just create a great product, drive a meaningful movement. PASSION -- Keep your energy and commitment fully charged at all times by pursuing something you believe in. TEAM -- Build powerful teams that can execute your vision.

 
Resources:

https://www.weforest.org/page/why-and-how

https://www.amazon.com/Soul-Money-Transforming-Your-Relationship/dp/0393353974


More About Anju  
Anju Rupal is a serial, now social entrepreneur who believes that the purpose of business extends well beyond profits alone. A British-born Indian who lives in a little village with her family in Switzerland. She launched SwissMediKids, the first privatised walk-in clinic for children in Zurich. Anju was one of the founding members of the WeForest team, she used this learning curve to later launch Abhati Suisse. Anju’s background as a sociologist and ethnologist were truly brought into play when she visited India and witnessed the devastating lack of sanitation and education. She mobilised some of the most renowned industry experts from beauty and design to work pro-Bono and contribute their skill sets to develop an all-natural skincare range, raising funds to ultimately make an impact in the lives of hundreds of girls in India. The fruit of her labour, Abhati Suisse, was successfully crowdfunded on Indiegogo, where it officially became a company. It has since been graced with the first-ever B Corp certification in Switzerland and coined by the media as ‘aesthetic activism’.

You Can Follow and Connect with Anju:
www.abhatisuisse.com.
www.instagram.com/abhatisuisse

For questions, comments, or to stay in touch please check out Thefemalefounderpodcast.com or email [email protected]