Russ Stoddard Serial is an entrepreneur, branding expert, and author of Rise Up - How to Build a Socially Conscious Business.

Founder of nationally recognized purpose-driven marketing and social purpose consulting firm, Oliver Russell, a Certified B Corporation (#299 since 2011) and a legal Public Benefit Corporation. He also co-founded digital cause marketing start-up, Social Good Network, and serves as an advisor to GoodWell. Founder of five nonprofits, with deep involvement in the social enterprise community.

More recently he's collaborated with 2 other US-based B Corps to create Unit of Impact, a platform for measuring social impact and creating compelling impact reports for public benefit corporations, B Corps, and mission-driven companies.

In our chat, we talk about how the B Corp movement has grown since Russ connected with it in 2011, the recent controversies of companies like Nespresso Certifying, the importance of branding and marketing around B Corp and of course Unit of Impact.

Ready to B Better?

If you want to learn more about B Corp and if it could be the right thing for you we also have:

➡️ Our free e-book "To B Or Not To B; The What, Why & How of B Corp" is the DEFINITIVE guide to B Corp - https://growgood.co/bcorp-ebook/

➡️ And our YouTube channel here for more B Corp-related content -  https://www.youtube.com/@growgoodco

➡️ Connect with me on LinkedIn here - https://www.linkedin.com/in/timjonesthegrowgoodguy

➡️ Check out how we can work together to make some epic stuff happen here - https://www.growgood.co/worktogether

Feeling like you’re ready to B Better and want to see if we can help?

➡️ Well then feel free to have a chat with us by booking a call here https://timgrowgoodco.pipedrive.com/scheduler/jYqm2LUl/30-minute-client-discovery-call

Until next time, B Better!