Taylor Simpson's entrepreneurial spirit emerged when he was just seven years old and launched his first business – an art studio (selling crayon masterpieces for a few dollars). When that didn’t pan out, he moved on, undeterred, to businesses such as a graphic design company and other garage ventures, all before college.

Using experience gained from the failure and success of his first 3 technological ventures, Taylor now serves as CEO of The Halo App, a marketplace lending platform that is sure to jar the landscape of lending and transform the way people define being free. He leads with special intentions to help create a company culture that infuses the science of happiness into its business model.

Taylor is a graduate of Ball State University’s college of Architecture and Planning. He lives in Indianapolis, Indiana with his wife and business partner, and their new baby girl.