Some might not believe it, but there is still a debate between customer experience and customer service, even though the former includes the latter. The first guest of the new season, Brad Cleveland, has a lot to say about the role of customer service in CX. 

Customer service is often mistreated and not given the respect it deserves. In this episode, we try to change that and Brad has enough great examples and options from his work and his book that are bound to give you something to think about. 

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