Is email marketing or social media a better tool for your business. The truth is, it’s not an either or situation. Each of these marketing tools has a very specific purpose.

Social media is where you meet lots of new people with your messages. If your content is interesting you can reach new audiences through your existing connections.  But at the end of the day, it’s like going to a singles bar. Your end goal is to bring your date home for a more personal conversation, without competing with pictures of babies, and kittens.

That’s where email shines.  It is more one to one conversation. And at least from the moment that they open your email, you fill their inbox and their screen and there are no distractions, you have a significantly higher conversion rate on activities from email rather than social media. So as you’re thinking about your marketing, make sure you have a role for each of these tools.

This marketing minute is hosted by Lorraine Ball