The problem with automated marketing is that well, it feels automated. There's a not quite human sound to the way those emails and chat bots respond to questions from real customers. Your challenge is to humanize your automated marketing and make those communications sound like they come from you.
To help us discover how to create personal campaigns that really bring people to you we invited Ellen McDowell, the founder of Ellen McDowell, Your Social Butterfly to join us.
She says the key is to make sure that you are speaking authentically, using your language  you normally would use. Don't rely on the templates that your software tools are providing. Use text from emails or simply imagine a conversation with a potential customer and use the same words in your automated chat response or email that you would use if you were face to face. 
More than a Few Words is part of the<a href='https://www.digitaltoolboxin.com'> Digital Toolbox</a> from Roundpeg

The problem with automated marketing is that well, it feels automated. There's a not quite human sound to the way those emails and chat bots respond to questions from real customers. Your challenge is to humanize your automated marketing and make those communications sound like they come from you. To help us discover how to create personal campaigns that really bring people to you we invited Ellen McDowell, the founder of Ellen McDowell, Your Social Butterfly to join us. She says the key is to make sure that you are speaking authentically, using your language you normally would use. Don't rely on the templates that your software tools are providing. Use text from emails or simply imagine a conversation with a potential customer and use the same words in your automated chat response or email that you would use if you were face to face. More than a Few Words is part of the Digital Toolbox from Roundpeg

The problem with automated marketing is that well, it feels automated. There's a not quite human sound to the way those emails and chat bots respond to questions from real customers. Your challenge is to humanize your automated marketing and make those communications sound like they come from you.
To help us discover how to create personal campaigns that really bring people to you we invited Ellen McDowell, the founder of Ellen McDowell, Your Social Butterfly to join us.
She says the key is to make sure that you are speaking authentically, using your language&nbsp; you normally would use. Don't rely on the templates that your software tools are providing. Use text from emails or simply imagine a conversation with a potential customer and use the same words in your automated chat response or email that you would use if you were face to face.&nbsp;
More than a Few Words is part of the<a href="https://www.digitaltoolboxin.com" rel="noopener noreferrer"> Digital Toolbox</a> from Roundpeg

#477 Personalize Automated Messages

More than a Few Words - A Marketing Conversation is a smart, down-to-earth show about what’s really working in marketing and what isn’t.  All in about 10 minutes. 

Every week, Lorraine Ball sits down with marketers, entrepreneurs, and the occasional mischief-maker.  Some are seasoned pros. Others are figuring it out as they go. But all of them share tips you can use. And stories you won’t hear anywhere else.

No fluff, no jargon, just real-world lessons, actionable ideas, and a peek behind the curtain of what actually works.

What You’ll Hear:
• Real talk with real experts—marketers, creatives, business owners who’ve been in the trenches.
• Marketing strategies you can actually use—no jargon, no gatekeeping.
• Encouragement without the ego—especially for women building bold businesses on their own terms.
• A mix of wit, wisdom, and the occasional marketing metaphor—because learning should feel like a good conversation, not a lecture.

We’ll unpack what’s working, what’s not, and what’s changing in the digital marketing world so you can spend less time guessing and more time growing.

Whether you’re growing a brand from your kitchen table or the corner office, you’ll find ideas, inspiration, and a few laughs along the way.  

Follow @lorrainefball on Instagram, for a more marketing conversations and lots of pretty pictures . 

Smart. Practical. Surprisingly fun. More than a Few Words is your marketing conversation

Business

Entrepreneurship

Marketing

More than a Few Words - A Marketing Conversation is a smart, down-to-earth show about what’s really working in marketing and what isn’t. All in about 10 minutes. Every week, Lorraine Ball sits down with marketers, entrepreneurs, and the occasional mischief-maker. Some are seasoned pros. Others are figuring it out as they go. But all of them share tips you can use. And stories you won’t hear anywhere else. No fluff, no jargon, just real-world lessons, actionable ideas, and a peek behind the curtain of what actually works. What You’ll Hear: • Real talk with real experts—marketers, creatives, business owners who’ve been in the trenches. • Marketing strategies you can actually use—no jargon, no gatekeeping. • Encouragement without the ego—especially for women building bold businesses on their own terms. • A mix of wit, wisdom, and the occasional marketing metaphor—because learning should feel like a good conversation, not a lecture. We’ll unpack what’s working, what’s not, and what’s changing in the digital marketing world so you can spend less time guessing and more time growing. Whether you’re growing a brand from your kitchen table or the corner office, you’ll find ideas, inspiration, and a few laughs along the way. Follow @lorrainefball on Instagram, for a more marketing conversations and lots of pretty pictures . Smart. Practical. Surprisingly fun. More than a Few Words is your marketing conversation

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#477 Personalize Automated Messages

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