The Marketing Minute: Patience
Let's talk about patience, because that is something  small business owners typically don't have.
We start our businesses with grand plans.  We go out and start marketing our product and we expect results righ away. Unfortunately,  good marketing takes time.
This is true of all types of marketing, but particularly inbound marketing and content marketing.  These activities will not double your web traffic overnight.
If you created great content a week, a month or even a year ago, it will continue to be discovered by niche searches and drive traffic for months and years to come.
Search engines may not notice the first article you write on a topic, but once you have a series of related articles, suddenly you are seen as an authority on that topic  and you may see your search traffic go up.
As that begins to occur, your inquiries come as well. So my friends, be patient.

The Marketing Minute: Patience Let's talk about patience, because that is something small business owners typically don't have. We start our businesses with grand plans. We go out and start marketing our product and we expect results righ away. Unfortunately, good marketing takes time. This is true of all types of marketing, but particularly inbound marketing and content marketing. These activities will not double your web traffic overnight. If you created great content a week, a month or even a year ago, it will continue to be discovered by niche searches and drive traffic for months and years to come. Search engines may not notice the first article you write on a topic, but once you have a series of related articles, suddenly you are seen as an authority on that topic and you may see your search traffic go up. As that begins to occur, your inquiries come as well. So my friends, be patient.

The Marketing Minute: Patience
Let's talk about patience, because that is something&nbsp; small business owners typically don't have.
We start our businesses with grand plans.&nbsp; We go out and start marketing our product and we expect results righ away. Unfortunately,&nbsp; good marketing takes time.
This is true of all types of marketing, but particularly inbound marketing and content marketing.&nbsp; These activities will not double your web traffic overnight.
If you created great content a week, a month or even a year ago, it will continue to be discovered by niche searches and drive traffic for months and years to come.
Search engines may not notice the first article you write on a topic, but once you have a series of related articles, suddenly you are seen as an authority on that topic&nbsp; and you may see your search traffic go up.
As that begins to occur, your inquiries come as well. So my friends, be patient.

#478 Patience

More than a Few Words - A Marketing Conversation is a smart, down-to-earth show about what’s really working in marketing and what isn’t.  All in about 10 minutes. 

Every week, Lorraine Ball sits down with marketers, entrepreneurs, and the occasional mischief-maker.  Some are seasoned pros. Others are figuring it out as they go. But all of them share tips you can use. And stories you won’t hear anywhere else.

No fluff, no jargon, just real-world lessons, actionable ideas, and a peek behind the curtain of what actually works.

What You’ll Hear:
• Real talk with real experts—marketers, creatives, business owners who’ve been in the trenches.
• Marketing strategies you can actually use—no jargon, no gatekeeping.
• Encouragement without the ego—especially for women building bold businesses on their own terms.
• A mix of wit, wisdom, and the occasional marketing metaphor—because learning should feel like a good conversation, not a lecture.

We’ll unpack what’s working, what’s not, and what’s changing in the digital marketing world so you can spend less time guessing and more time growing.

Whether you’re growing a brand from your kitchen table or the corner office, you’ll find ideas, inspiration, and a few laughs along the way.  

Follow @lorrainefball on Instagram, for a more marketing conversations and lots of pretty pictures . 

Smart. Practical. Surprisingly fun. More than a Few Words is your marketing conversation

Business

Entrepreneurship

Marketing

More than a Few Words - A Marketing Conversation is a smart, down-to-earth show about what’s really working in marketing and what isn’t. All in about 10 minutes. Every week, Lorraine Ball sits down with marketers, entrepreneurs, and the occasional mischief-maker. Some are seasoned pros. Others are figuring it out as they go. But all of them share tips you can use. And stories you won’t hear anywhere else. No fluff, no jargon, just real-world lessons, actionable ideas, and a peek behind the curtain of what actually works. What You’ll Hear: • Real talk with real experts—marketers, creatives, business owners who’ve been in the trenches. • Marketing strategies you can actually use—no jargon, no gatekeeping. • Encouragement without the ego—especially for women building bold businesses on their own terms. • A mix of wit, wisdom, and the occasional marketing metaphor—because learning should feel like a good conversation, not a lecture. We’ll unpack what’s working, what’s not, and what’s changing in the digital marketing world so you can spend less time guessing and more time growing. Whether you’re growing a brand from your kitchen table or the corner office, you’ll find ideas, inspiration, and a few laughs along the way. Follow @lorrainefball on Instagram, for a more marketing conversations and lots of pretty pictures . Smart. Practical. Surprisingly fun. More than a Few Words is your marketing conversation

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#478 Patience

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