The B Better Podcast

#48 Vikings Of Impact! Talking B Corp and Purpose with Eli Harrel from Valhalla


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This episode is an interview I did with Eli Harrel from Valhalla for his podcast "Products With Purpose".

We met recently through a mutual connection and quickly established that we both like doing good and skiing and that we both had a podcast. So here we are.

Eli is focused on working with impact-driven entrepreneurs to help them make sure their software products are blowing the minds of users and spreading organically.

In our conversation, we chat about B Corp and go fairly deep on the purpose side of things. Here's what Eli had to say:

Have you heard of a B-Corp? I think most of us by now are somewhat familiar. Personally, I have been becoming increasingly interested in becoming B-Corp certified for a number of years now, but have had many questions about what it takes.


In this week’s episode of Products With Purpose, I spoke with Tim Jones - That B Corp Bloke Jones, founder of Grow Good

Grow Good specializes in helping teams navigate the B Corp Assessment and get their certification more easily and quickly, really holding your hand, and guiding your team through the journey.

They have also built a community of B-Corp-certified business owners who are committed to making the world a better place through business.

I really enjoyed tackling deep philosophical and existential conversations with Tim as well as his journey as a B Corp ambassador and consultant.

Tim and I talked about:
- B Corp’s assessment or verification process
- What is an Authenticity Gap?
- Balancing Purpose and Profit
- Avoiding Greenwashing, Purpose washing, and Green Hushing
- Bring your team to the B Corp journey

_______________________________

Ready to B Better?

If you want to learn more about B Corp and if it could be the right thing for you we also have:

➡️ Our free e-book "To B Or Not To B; The What, Why & How of B Corp" is the DEFINITIVE guide to B Corp - https://growgood.co/bcorp-ebook/

➡️ And our YouTube channel here for more B Corp-related content -  https://www.youtube.com/@growgoodco

➡️ Connect with me on LinkedIn here - https://www.linkedin.com/in/timjonesthegrowgoodguy

➡️ Check out how we can work together to make some epic stuff happen here - https://www.growgood.co/worktogether

Feeling like you’re ready to B Better and want to see if we can help?

➡️ Well then feel free to have a chat with us by booking a call here https://timgrowgoodco.pipedrive.com/scheduler/jYqm2LUl/30-minute-client-discovery-call

Until next time, B Better!

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The B Better PodcastBy Tim Jones - That B Corp Bloke


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