Episode Overview

Imagine this: You’re on a sales call going well, then your potential client asks to speak to someone you’ve worked with before. How do you handle this?

In this solo episode, I talk about how you can close a sale without losing momentum, using case studies - and not boring ones like some. Listen as I share the format I use to create engaging, informative, and effective case studies.

Key actions from today

1. Download the case study builder from www.paulhigginsmentoring.com/casestudy.
2. Create compelling case studies using the provided guide.
3. Embed the case study process into your sales strategy.

Resources and Links

• 482 - Show Notes
• Power Positioning Action Guide
• Cloud Consultants Collective
• Scaling Blueprint 
• Join our newsletter
• The Cloud Consultants Show
• Paul Higgins Mentoring

Connect With Paul

• On LinkedIn