Let’s face it, everyone is not your customer. Even if you sell the most basic of products like crackers or toilet paper, some people will like your particular brand and others won’t. And trying to make your product as generic as possible so that it will appeal to the widest group possible means that you’re probably not going to satisfy the demands of any one group.
So, today’s tip is really to start thinking about who is your target customer? Who are the people most likely to buy? What makes your product most relevant for them? What are their needs, and how do you solve their problem? When you begin thinking about your target customers as individual people rather than a conglomerate of everybody out there you have a better shot of creating relevant and meaningful marketing messages.

Let’s face it, everyone is not your customer. Even if you sell the most basic of products like crackers or toilet paper, some people will like your particular brand and others won’t. And trying to make your product as generic as possible so that it will appeal to the widest group possible means that you’re probably not going to satisfy the demands of any one group. So, today’s tip is really to start thinking about who is your target customer? Who are the people most likely to buy? What makes your product most relevant for them? What are their needs, and how do you solve their problem? When you begin thinking about your target customers as individual people rather than a conglomerate of everybody out there you have a better shot of creating relevant and meaningful marketing messages.

Let’s face it, everyone is not your customer. Even if you sell the most basic of products like crackers or toilet paper, some people will like your particular brand and others&nbsp;won’t.&nbsp;And trying to make your product as generic as possible so that it will appeal to the widest group possible means that you’re probably not going to satisfy the demands of any one group.
So, today’s tip is really to start thinking about who is your target customer? Who are the people most likely to buy? What makes your product most relevant for them? What are their needs, and how do you solve their problem? When you begin thinking about your target customers as individual people rather than a conglomerate of everybody out there&nbsp;you have a better shot of creating relevant and meaningful marketing messages.

#483 Who is Your Target Customer

More than a Few Words - A Marketing Conversation is a smart, down-to-earth show about what’s really working in marketing and what isn’t.  All in about 10 minutes. 

Every week, Lorraine Ball sits down with marketers, entrepreneurs, and the occasional mischief-maker.  Some are seasoned pros. Others are figuring it out as they go. But all of them share tips you can use. And stories you won’t hear anywhere else.

No fluff, no jargon, just real-world lessons, actionable ideas, and a peek behind the curtain of what actually works.

What You’ll Hear:
• Real talk with real experts—marketers, creatives, business owners who’ve been in the trenches.
• Marketing strategies you can actually use—no jargon, no gatekeeping.
• Encouragement without the ego—especially for women building bold businesses on their own terms.
• A mix of wit, wisdom, and the occasional marketing metaphor—because learning should feel like a good conversation, not a lecture.

We’ll unpack what’s working, what’s not, and what’s changing in the digital marketing world so you can spend less time guessing and more time growing.

Whether you’re growing a brand from your kitchen table or the corner office, you’ll find ideas, inspiration, and a few laughs along the way.  

Follow @lorrainefball on Instagram, for a more marketing conversations and lots of pretty pictures . 

Smart. Practical. Surprisingly fun. More than a Few Words is your marketing conversation

Business

Entrepreneurship

Marketing

More than a Few Words - A Marketing Conversation is a smart, down-to-earth show about what’s really working in marketing and what isn’t. All in about 10 minutes. Every week, Lorraine Ball sits down with marketers, entrepreneurs, and the occasional mischief-maker. Some are seasoned pros. Others are figuring it out as they go. But all of them share tips you can use. And stories you won’t hear anywhere else. No fluff, no jargon, just real-world lessons, actionable ideas, and a peek behind the curtain of what actually works. What You’ll Hear: • Real talk with real experts—marketers, creatives, business owners who’ve been in the trenches. • Marketing strategies you can actually use—no jargon, no gatekeeping. • Encouragement without the ego—especially for women building bold businesses on their own terms. • A mix of wit, wisdom, and the occasional marketing metaphor—because learning should feel like a good conversation, not a lecture. We’ll unpack what’s working, what’s not, and what’s changing in the digital marketing world so you can spend less time guessing and more time growing. Whether you’re growing a brand from your kitchen table or the corner office, you’ll find ideas, inspiration, and a few laughs along the way. Follow @lorrainefball on Instagram, for a more marketing conversations and lots of pretty pictures . Smart. Practical. Surprisingly fun. More than a Few Words is your marketing conversation

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