When someone stumbles across your content or social media or it’s dropped into their inbox, you have just a few seconds to make them care enough to click and read more.
With so much information thrown at potential clients every day. Your challenge is to compete with all of those other messages and get readers to pay attention to you.
While there are a lot of techniques you can use. One of the most effective is the pain headline Why? Because hardwired into people is the drive to avoid an unpleasant outcome.
Human beings are much more likely to take action to avoid negative situations than to achieve pleasant results. That’s why pain headlines work so well.

When someone stumbles across your content or social media or it’s dropped into their inbox, you have just a few seconds to make them care enough to click and read more. With so much information thrown at potential clients every day. Your challenge is to compete with all of those other messages and get readers to pay attention to you. While there are a lot of techniques you can use. One of the most effective is the pain headline Why? Because hardwired into people is the drive to avoid an unpleasant outcome. Human beings are much more likely to take action to avoid negative situations than to achieve pleasant results. That’s why pain headlines work so well.

#495 The Pain Headline

More than a Few Words - A Marketing Conversation is a smart, down-to-earth show about what’s really working in marketing and what isn’t.  All in about 10 minutes. 

Every week, Lorraine Ball sits down with marketers, entrepreneurs, and the occasional mischief-maker.  Some are seasoned pros. Others are figuring it out as they go. But all of them share tips you can use. And stories you won’t hear anywhere else.

No fluff, no jargon, just real-world lessons, actionable ideas, and a peek behind the curtain of what actually works.

What You’ll Hear:
• Real talk with real experts—marketers, creatives, business owners who’ve been in the trenches.
• Marketing strategies you can actually use—no jargon, no gatekeeping.
• Encouragement without the ego—especially for women building bold businesses on their own terms.
• A mix of wit, wisdom, and the occasional marketing metaphor—because learning should feel like a good conversation, not a lecture.

We’ll unpack what’s working, what’s not, and what’s changing in the digital marketing world so you can spend less time guessing and more time growing.

Whether you’re growing a brand from your kitchen table or the corner office, you’ll find ideas, inspiration, and a few laughs along the way.  

Follow @lorrainefball on Instagram, for a more marketing conversations and lots of pretty pictures . 

Smart. Practical. Surprisingly fun. More than a Few Words is your marketing conversation

Business

Entrepreneurship

Marketing

More than a Few Words - A Marketing Conversation is a smart, down-to-earth show about what’s really working in marketing and what isn’t. All in about 10 minutes. Every week, Lorraine Ball sits down with marketers, entrepreneurs, and the occasional mischief-maker. Some are seasoned pros. Others are figuring it out as they go. But all of them share tips you can use. And stories you won’t hear anywhere else. No fluff, no jargon, just real-world lessons, actionable ideas, and a peek behind the curtain of what actually works. What You’ll Hear: • Real talk with real experts—marketers, creatives, business owners who’ve been in the trenches. • Marketing strategies you can actually use—no jargon, no gatekeeping. • Encouragement without the ego—especially for women building bold businesses on their own terms. • A mix of wit, wisdom, and the occasional marketing metaphor—because learning should feel like a good conversation, not a lecture. We’ll unpack what’s working, what’s not, and what’s changing in the digital marketing world so you can spend less time guessing and more time growing. Whether you’re growing a brand from your kitchen table or the corner office, you’ll find ideas, inspiration, and a few laughs along the way. Follow @lorrainefball on Instagram, for a more marketing conversations and lots of pretty pictures . Smart. Practical. Surprisingly fun. More than a Few Words is your marketing conversation

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#495 The Pain Headline

#495 The Pain Headline

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