Commemorating Women's History Month in March 2025, media mogul Jessica Robertson joined the show. She is a co-founder and chief content officer of Togethxr, a media and commerce company founded by four of the world's greatest athletes: Alex Morgan, Chloe Kim, Simone Manuel, and Sue Bird. In 2023, Togethxr was named one of Fast Company's ten most innovative companies in sports and won Media Company of the Year in the 2023 DigiDay Media Awards. Robertson was the head of content at the Players' Tribune from 2015-2020 before joining Togethxr.Togethxr has published a new book entitled “Play It Forward: How Women are Changing Sports to Change the World.” The book is a collection of short stories profiling outstanding women athletes and their journey to stardom.In this episode, Robertson discusses her journey to Togethxr, and the origin of the book idea. She discusses the growth of women's sports and the indicators that certain sports continue to grow. She talks about athletes building their brands and how social media can still help them. She looks to recent ratings success as a springboard for larger platforms for female athletes. She also comments on the role of female broadcasters and how women are embracing new opportunities and still fighting for others.Check out Play it Forward here: https://bit.ly/43C8Qve

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