When you're trying to get someone's attention, get them to open your email, or click on a link from social media, you have to be able to tell them what's in it for them.  You need to use what's called a Gain Headline.
To use this style of headline you have to be specific and define for your reader how they will benefit if they take the time to click or read more. And if you want them to come back, you need to be sure that your content lives up to the promise your headline makes.
This marketing minute features<a href='https://morethanafewwords.com/host-lorraine-ball/'> Lorraine Ball - Host</a> of the More than a Few Words podcast.

When you're trying to get someone's attention, get them to open your email, or click on a link from social media, you have to be able to tell them what's in it for them. You need to use what's called a Gain Headline. To use this style of headline you have to be specific and define for your reader how they will benefit if they take the time to click or read more. And if you want them to come back, you need to be sure that your content lives up to the promise your headline makes. This marketing minute features Lorraine Ball - Host of the More than a Few Words podcast.

When you're trying to get someone's attention, get them to open your email, or click on a link from social media, you have to be able to tell them what's in it for them.&nbsp; You need to use what's called a Gain Headline.
To use this style of headline you have to be specific and define for your reader how they will benefit if they take the time to click or read more. And if you want them to come back, you need to be sure that your content lives up to the promise your headline makes.
This marketing minute features<a href="https://morethanafewwords.com/host-lorraine-ball/" rel="noopener noreferrer"> Lorraine Ball - Host</a> of the More than a Few Words podcast.&nbsp;

#497 The Gain Headline

More than a Few Words - A Marketing Conversation is a smart, down-to-earth show about what’s really working in marketing and what isn’t.  All in about 10 minutes. 

Every week, Lorraine Ball sits down with marketers, entrepreneurs, and the occasional mischief-maker.  Some are seasoned pros. Others are figuring it out as they go. But all of them share tips you can use. And stories you won’t hear anywhere else.

No fluff, no jargon, just real-world lessons, actionable ideas, and a peek behind the curtain of what actually works.

What You’ll Hear:
• Real talk with real experts—marketers, creatives, business owners who’ve been in the trenches.
• Marketing strategies you can actually use—no jargon, no gatekeeping.
• Encouragement without the ego—especially for women building bold businesses on their own terms.
• A mix of wit, wisdom, and the occasional marketing metaphor—because learning should feel like a good conversation, not a lecture.

We’ll unpack what’s working, what’s not, and what’s changing in the digital marketing world so you can spend less time guessing and more time growing.

Whether you’re growing a brand from your kitchen table or the corner office, you’ll find ideas, inspiration, and a few laughs along the way.  

Follow @lorrainefball on Instagram, for a more marketing conversations and lots of pretty pictures . 

Smart. Practical. Surprisingly fun. More than a Few Words is your marketing conversation

Business

Entrepreneurship

Marketing

More than a Few Words - A Marketing Conversation is a smart, down-to-earth show about what’s really working in marketing and what isn’t. All in about 10 minutes. Every week, Lorraine Ball sits down with marketers, entrepreneurs, and the occasional mischief-maker. Some are seasoned pros. Others are figuring it out as they go. But all of them share tips you can use. And stories you won’t hear anywhere else. No fluff, no jargon, just real-world lessons, actionable ideas, and a peek behind the curtain of what actually works. What You’ll Hear: • Real talk with real experts—marketers, creatives, business owners who’ve been in the trenches. • Marketing strategies you can actually use—no jargon, no gatekeeping. • Encouragement without the ego—especially for women building bold businesses on their own terms. • A mix of wit, wisdom, and the occasional marketing metaphor—because learning should feel like a good conversation, not a lecture. We’ll unpack what’s working, what’s not, and what’s changing in the digital marketing world so you can spend less time guessing and more time growing. Whether you’re growing a brand from your kitchen table or the corner office, you’ll find ideas, inspiration, and a few laughs along the way. Follow @lorrainefball on Instagram, for a more marketing conversations and lots of pretty pictures . Smart. Practical. Surprisingly fun. More than a Few Words is your marketing conversation

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#497 The Gain Headline

#497 The Gain Headline

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