4rd Marketing - The Digital Marketing Podcast Designed To Move Your Business Forward

You might be wondering what a Digital Marketing podcast has to do with online security.  Security plays a big role in SEO now as Google (for some time) has been saying some websites with forms on them are hazardous! 

On top of that the online world is on fire thanks to Europeans being concerned about their privacy.  If you haven't heard about GDPR yet, you will. 

Be sure to listen to find some easy fixes to help you be compliant.

Today's episode is all about responding to the mobile first index.  We've (SEO People) been talking about getting your website ready for the "mobile 1st" index initiative the Google has.   If you're lost, then the short version is that Google wants to look at sites as if every viewer is on a phone 1st before it considers "desktop" sites.

Today we cover Linkedin, quite possibly the most overlooked yet most powerful social network on the planet.   Many businesses overlook this marketing channel or abuse it and yet the entire network was created just for businesses to do business with each other.   Find out how to optimize your profile and be sure to head over to 4rd marketing to see the growth hack that helped us grow our list to 10,000 people.

After helping several businesses this past year several poor marketing tactical choices have been failures.   These digital marketing tactics are often based on great overall strategies but the execution is where they fail.  Listen this week as we cover what isn't work with Email, Landing Pages, Pop Ups, Your Creative and even Hiring.   

As always more show notes can be found at: 4rd Marketing

If you wanted to know one of the biggest missed opportunities for small businesses it's Webinars and Remarketing.  Our Guest today, Dan McGaw, should know, he's one of the orginal Growth Hackers from "back in the day."  His time with Kissmetrics, Codeschool and the United States state department has brought with it the experience of just making it plain simple for him to explain these otherwise complicated lead generation techniques.

Lead Generation Can Grow Your Profits, but Leadership Can Grow Your Progress. Interview with Organizational Leaderhip expert, Dr. Rob McCleland covering the one thing that every business owner should focus on for exponential growth.

Interview W/ Mostafa El-Bermawy, Growth Hacker Breaks Down 2 Key Lead Generation Strategies for Small Business. Mostafa is a NY Digital Marketing master and has worked with Ford, American Express and more.

Rarely do I learn anything from watching Netflix, but this week we change all that and look at a business that has does a lot right when it comes to digital marketing.

The biggest need of the small business community isn't often how to generate leads but rather how to actually run their business. Today we talk about the 5 metrics that every entrepreneur and business owner should know.

After doing almost 30 episodes on how to generate internet opportunities (leads) We decided to cover how to convert them.