Too many athletes make millions and still end up broke — Danny Cortenraede is trying to change that.
Uri Rosell sits down with investor and entrepreneur Danny Cortenraede to talk about the business side of sports — the side most players never see while they’re chasing trophies. From building media companies to launching a sports-focused investment fund, Danny explains how athletes can turn short careers into long-term wealth. The conversation moves from locker rooms to boardrooms, breaking down how players today are learning to invest, build companies, and think beyond the pitch.
Danny Cortenraede is the founder of InStudio Ventures, an investment firm focused on sports and media. The Dutch entrepreneur built and scaled companies in Europe before moving to the United States, where he now works alongside elite athletes — from Premier League footballers to NFL and NBA players — helping them invest smarter and build wealth beyond their playing careers.
You'll hear:
• Why so many legendary athletes still lose their fortunes after retirement
• The investment strategy Danny recommends for players earning their first big contract
• What actually happens behind the scenes when a fund decides to invest in a startup
• Why athletes are becoming smarter investors than they were 10–15 years ago
• The fast-growing areas of the sports industry: fan engagement, sports tech, youth sports, and women’s leagues
If you’re an athlete, fan, or young player who wants the game to pay off long after the final whistle — this episode is for you.
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