Change Made Easy

5) Building "Practical Ambition." An interview w Max Nottonson (@maxnottfit)


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In this episode, I interview Max Nottonson, @maxnottfit , CEO of @textwelbee . Please be sure to screen shot this episode, and tag both me and Max in your feed or story! In this episode, we get into:

  • Max's Origin story
  • Max’s gradual growth to providing more and more value to his followers,

    Max’s parallels between his fitness journey, and his entrepreneurial journey,

    A rundown of the new app personal wellness service “welbee”,

    What is the key for integration for lasting behavior change?,

    The fundaments and non-negotiable,

    A book that changed both of our perspectives on habits and motivation (James Clear's ATOMIC HABITS),

    Max’s “low hanging fruit” habits for fitness and nutrition,

    Subtraction by addition,

    The fitness telephone game,

    How do you approach goal setting? Max’s principal of “practical ambition”,

    The secret personal trainers will never tell you about program design,

    Max’s biggest pet peeve in the fitness and coaching industry,

    Max’s action step,


    And much more!

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    Change Made EasyBy Paul Levitin

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