In this episode of the Expert In You Podcast, host Ann Carden shares valuable insights on avoidingcontent mistakes in growing your coaching and consulting business online. She emphasizes the importance of creating content that converts into sales and highlights five key mistakes to avoid. From focusing on attracting buyers rather than solely engagers to the significance of consistency and educating your audience about your services, Ann provides actionable strategies to leverage content effectively. She stresses the significance of making offers and showcasing results through social proof to bolster trust and attract the right clients. Listeners are encouraged to reevaluate their content strategies and realign wherever it's needed to grow their online sales.

Key Moments:

About the Host -

How to Connect with Ann Carden:

(0:00) Introduction and Importance of Marketing, Sales, and Business Visibility

(1:49) Understanding and Implementing a Clear Content Strategy

(3:36) The Buyer's Journey and the Role of Content

(4:05) Five Common Mistakes in Content Creation and How to Avoid Them

(13:00) Sponsor: Ann Carden's Free 2 Day Virtual Event

(14:01) Leveraging Content for Trust Building and Pre-selling

(15:27) Applying for ExpertInYouWorkshop.com

(15:45) Seeking Help in Marketing, Sales, and Content Creation

(16:06) Sponsor: Free Automated Webinar at ExpertInYouAccelerator.com

(16:26) Closing Remarks and Well Wishes