Packaging. It's one of the most important, yet unheralded aspects of your brand. Great packaging adds value to your product and helps your brand stand out from all the others on the shelf. But where did it come from? Adam Feller, graphic designer and owner of Avidity Creative, joins us today to talk about what early packaging looked like, how packaging changed as brands began to evolve, and what we can learn from the history of packaging.
Adam Feller is the owner and founder of Avidity Creative, a Des Moines, IA-based branding and design agency specializing in the food industry. To check out their work or get a free consultation, you can visit their website at www.aviditycreative.com or check them out on Instagram or Facebook.
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