5 Minute Daily Food Marketing Podcast

On today's full-length, uncut episode of the 5MDMP, Jacob brings on Trevor Carlson, Fresh Fuel CEO (and his boss) to chat about a few food business and e-commerce topics, including:

• How to Use an Email List to Test Out a New Product for Your Food Business
• What to Do Before Launching an e-Commerce Product?
• The Future of Sustainable Brands

Trevor's plug: www.ethicalconsumerpodcast.com
Fresh Fuel Website: www.freshfuelmarketing.com

At Fresh Fuel, we work with lots of food startups that value high-quality products, ethics, and sustainability. On today's show, Trevor Carlson, Fresh Fuel CEO, talks sustainability, the future of sustainable brands, and gives advice for sustainable food startups trying to stand out in a crowded marketplace.

What is a sustainable brand? 0:57
What is the future of sustainable brands? 2:59
How do you differentiate yourself as a small, sustainable brand? 4:33
Example positioning for sustainable brands 5:17

Trevor's plug: www.ethicalconsumerpodcast.com
Fresh Fuel Website: www.freshfuelmarketing.com

Launching an e-commerce product is tough, not gonna lie. One of the biggest challenges is making sure you have all the right pieces in place to get the word out about your new product and making your launch a success.

On today's show, Trevor Carlson, Fresh Fuel CEO, returns to break down the Fresh Fuel approach to product launches and answer the question, "What should I do before launching an e-commerce product?"

What social media channels do I need to set up? 0:40
What else do I need to have ready for an e-commerce product launch? 2:24
What should I include in a customer persona and how can I use this information? 3:18
What is "educational-based marketing?" 4:29
Jacob blabbers about a great book called "The Go-Giver" 5:47

Trevor's plug: www.ethicalconsumerpodcast.com
Fresh Fuel Website: www.freshfuelmarketing.com

On today's episode, Trevor Carlson, Fresh Fuel CEO, talks about how to use an email list to test out a new product for your online food business.

Benefits of capturing emails using downloadable content 3:13
Why you want to get as many emails as possible before launching a new product 3:31
How building an email list helps you de-risk your product launch 4:51

Trevor's plug: www.ethicalconsumerpodcast.com
Fresh Fuel Website: www.freshfuelmarketing.com

Our team at Fresh Fuel uses a number of tools to get work done for our clients, but none are more important to our marketing team than Canva Pro. We use it for everything - social media posts, ads, videos, and even graphics for this podcast. Today, Casey and Jacob will be talking about:

What is Canva and why should businesses use it? 1:09
What features do you use the most? 2:10
How can you make your Canva design look better? 3:32

It's been in the news recently, so on today's "State of Marketing" podcast, Jacob's spitting fire about Tik Tok  Stick with us and see what's up :)

Past Tik Tok Episodes with Tim Gallenbeck

#12. Creating on Tik Tok w/ Tim Gallenbeck (The Bearded Border)

#13. Why Your Brand Should be on Tik Tok w/ Tim Gallenbeck (The Bearded Border)

#14. Growing your Personal Brand as an Artist w/ Tim Gallenbeck (The Bearded Border)

Sources:

https://www.cnet.com/news/the-tiktok-saga-everything-you-need-to-know/

https://wallaroomedia.com/blog/social-media/tiktok-statistics/#:~:text=U.S.%20Audience%20%E2%80%93%20As%20we%20mentioned,between%20the%20ages%2025%2D44.

https://www.marketingdive.com/news/how-tiktoks-uncertain-future-and-covid-19-are-transforming-influencer-mark/585658/

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SUBSCRIBE TO THE NEW 5MDMP NEWSLETTER: https://freshfuelmarketing.com/podcast-signup

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Looking for a daily shot of marketing tips, strategies, and tactics from people all around the industry?

We've thrown together quick bite-sized episodes for all of us with a short attention span and just want to put these pieces of advice to work.

To view more content or to contact our team of experts, visit our website at http://www.freshfuelmarketing.com.

Facebook: https://www.facebook.com/FreshFuelMarketing
Instagram: https://www.instagram.com/freshfuelmarketing
Youtube: https://www.youtube.com/channel/UC0a410rQiy-l6xY-0LsU6rA/

If you like the show, we'd love it if you subscribe to the podcast and leave us a review. New episodes released Monday through Friday.

Thanks!

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On today's show, Jacob sits down with Cody See, a writer, minimalist, and digital advertising specialist based out of Cedar Rapids, IA. His blog articles are well-written and thought-provoking. To check them out, visit Cody's website at codysee.com.

Today's question: Can you tell us about this experiment - how you chose Reddit, what you did, and what happened?

This episode is the third of three recorded between Cody and Jacob. Want to hear them all together? The full interview will be released on Saturday (you're welcome, long-form content fans!).

************
SUBSCRIBE TO THE NEW 5MDMP NEWSLETTER: https://freshfuelmarketing.com/podcast-signup

*************
Looking for a daily shot of marketing tips, strategies, and tactics from people all around the industry?

We've thrown together quick bite-sized episodes for all of us with a short attention span and just want to put these pieces of advice to work.

To view more content or to contact our team of experts, visit our website at http://www.freshfuelmarketing.com.

Facebook: https://www.facebook.com/FreshFuelMarketing
Instagram: https://www.instagram.com/freshfuelmarketing
Youtube: https://www.youtube.com/channel/UC0a410rQiy-l6xY-0LsU6rA/

If you like the show, we'd love it if you subscribe to the podcast and leave us a review. New episodes released Monday through Friday.

Thanks!

On today's show, Jacob sits down with Cody See, a writer, minimalist, and digital advertising specialist based out of Cedar Rapids, IA. His blog articles are well-written and thought-provoking. To check them out, visit Cody's website at codysee.com.

Today's question: How is advertising on Amazon different than other platforms, and what should companies be aware of before launching an Amazon ad campaign?

This episode is the second of three recorded between Cody and Jacob. Want to hear them all together? The full interview will be released on Saturday (you're welcome, long-form content fans!).

************
SUBSCRIBE TO THE NEW 5MDMP NEWSLETTER: https://freshfuelmarketing.com/podcast-signup

*************
Looking for a daily shot of marketing tips, strategies, and tactics from people all around the industry?

We've thrown together quick bite-sized episodes for all of us with a short attention span and just want to put these pieces of advice to work.

To view more content or to contact our team of experts, visit our website at http://www.freshfuelmarketing.com.

Facebook: https://www.facebook.com/FreshFuelMarketing
Instagram: https://www.instagram.com/freshfuelmarketing
Youtube: https://www.youtube.com/channel/UC0a410rQiy-l6xY-0LsU6rA/

If you like the show, we'd love it if you subscribe to the podcast and leave us a review. New episodes released Monday through Friday.

Thanks!

On today's show, Jacob sits down with Cody See, a writer, minimalist, and digital advertising specialist based out of Cedar Rapids, IA. His blog articles are well-written and thought-provoking. To check them out, visit Cody's website at codysee.com.

Today's question: How can businesses use Google Ads to target local customers?

This episode is the first of three recorded between Cody and Jacob. Want to hear them all together? The full interview will be released on Saturday (you're welcome, long-form content fans!).

************
SUBSCRIBE TO THE NEW 5MDMP NEWSLETTER: https://freshfuelmarketing.com/podcast-signup

*************
Looking for a daily shot of marketing tips, strategies, and tactics from people all around the industry?

We've thrown together quick bite-sized episodes for all of us with a short attention span and just want to put these pieces of advice to work.

To view more content or to contact our team of experts, visit our website at http://www.freshfuelmarketing.com.

Facebook: https://www.facebook.com/FreshFuelMarketing
Instagram: https://www.instagram.com/freshfuelmarketing
Youtube: https://www.youtube.com/channel/UC0a410rQiy-l6xY-0LsU6rA/

If you like the show, we'd love it if you subscribe to the podcast and leave us a review. New episodes released Monday through Friday.

Thanks!

Today, Jacob and Casey get trendy and talk pop culture and of course, MEMES.

Why use memes in your marketing? Where can you find them? How can you use them well?

All these burning questions and more will be answered on today's 5MDMP episode!

************
SUBSCRIBE TO THE NEW 5MDMP NEWSLETTER: https://freshfuelmarketing.com/podcast-signup

*************
Looking for a daily shot of marketing tips, strategies, and tactics from people all around the industry?

We've thrown together quick bite-sized episodes for all of us with a short attention span and just want to put these pieces of advice to work.

To view more content or to contact our team of experts, visit our website at http://www.freshfuelmarketing.com.

Facebook: https://www.facebook.com/FreshFuelMarketing
Instagram: https://www.instagram.com/freshfuelmarketing
Youtube: https://www.youtube.com/channel/UC0a410rQiy-l6xY-0LsU6rA/

If you like the show, we'd love it if you subscribe to the podcast and leave us a review. New episodes released Monday through Friday.

Thanks!