5 Minute Daily Food Marketing Podcast

Jacob, Fresh Fuel's web designer, looks at Tofurky's website and identifies user experience best practices you can use to improve your food brand's website!

Tofurky's website: www.tofurky.com/

Review the show on Apple Podcasts (and leave a question!): https://podcasts.apple.com/us/podcast/5-minute-daily-marketing-podcast/id1511246428

Fresh Fuel Website: www.freshfuelmarketing.com/

Fresh Fuel digital marketing specialist Jacob answers an important web design question: What is the best platform for a food business to sell online?

Fresh Fuel Website: www.freshfuelmarketing.com

Hey all, thanks for continuing to tune in to the 5 Minute Daily Marketing Podcast. We're making a few changes internally (as outlined in this episode!), so although the show might look and feel a little different, we will be back with new and improved episodes next Monday :)

We will be releasing all episodes in VIDEO FORM as well on Facebook, Instagram, and Linkedin under our agency name, Fresh Fuel Marketing. To follow along and check out video episodes, give us a follow on any of these social media platforms:
Facebook: https://www.facebook.com/freshfuelmarketing
Instagram: https://www.instagram.com/freshfuelmarketing
Linkedin: https://www.linkedin.com/company/fresh-fuel-marketing/

See you soon!

In this full-length 20 minute episode, Jacob talks with Zach Everman, founder of Pixel Labs. Zach shares his expertise on video marketing, the difference between low and high budget videos, and the scenarios that would lead a company to invest in one over the other. He also provides examples of how e-commerce food brands can use video marketing and discusses the importance of utilizing videos even for those who aren’t comfortable in front of the camera. 

Zach Everman is the founder of Pixel Labs. Pixel Labs started as a video production agency and has quickly grown into a content and marketing agency focused on branding. Connect with Zach on LinkedIn

In this episode, Zach Everman shares the scenarios in which businesses should choose to invest in high budget videos. He also provides examples of videos that production companies are able to create for e-commerce food brands.

Zach Everman is the founder of Pixel Labs. Pixel Labs started as a video production agency and has quickly grown into a content and marketing agency focused on branding. Connect with Zach on LinkedIn

Low Budget doesn’t mean that you need to sacrifice the story! Zach shares the scenarios in which businesses should produce low budget videos over high budget videos. He gives video marketing tips to those who are uncomfortable in front of the camera and provides examples of how food brands can use low budget videos. 

Zach Everman is the founder of Pixel Labs. Pixel Labs started as a video production agency and has quickly grown into a content and marketing agency focused on branding. Connect with Zach on LinkedIn

Fresh Fuel Website: www.freshfuelmarketing.com

What’s the point of creating a high-quality video for your company if no one will see it? In this episode, Zach Everman shares the importance of not only creating a good video but also making sure that it reaches the right audience. Zach explains why his company Pixel Labs evolved from a video production company to now also offering marketing services. He shares an example of how Pixel Labs increased a client’s sales by 30% through video marketing services.

Zach Everman is the founder of Pixel Labs. Pixel Labs started as a video production agency and has quickly grown into a content and marketing agency focused on branding. Connect with Zach on LinkedIn

Fresh Fuel Website: www.freshfuelmarketing.com

Capturing quality photos for your businesses’ social media pages can be a challenge, especially if you don’t have a photographer. Fortunately, Casey is here to share her expertise and help your business improve its pictures for social media. In this episode, she discusses what to keep in mind when setting up a photo, devices to use, and how to edit your pictures!

Fresh Fuel Website: www.freshfuelmarketing.com

On today's full-length, 22-minute episode, Jacob sits down with Emily Carlson, founder of Zero Fox Creative, to chat about her agency's "Zero Fox" approach to content marketing, competitive analysis, creative strategy, and web design approach, while she shares tips that can help any small business stand out with their online presence.

Emily Carlson is the founder of Zero Fox Creative and the founder and CEO of WRITTEN Apparel, a women’s clothing label designed for the woman who isn’t afraid to pave her own path and look good doing it. She's a rule bender, a path paver, and an innovator who fashionably tells the story she's writing in life one pencil skirt at a time. Connect with Emily on LinkedIn.

Fresh Fuel Website: www.freshfuelmarketing.com

Some websites capture your attention immediately. Zero Fox Creative's website captured our attention immediately by being minimalist, focused, and ultimately, giving "zero fox." On today's episode, Jacob and founder Emily Carlson chat about simplicity, fluff, overdesigning, and the data-driven approach to web design.

Emily Carlson is the founder of Zero Fox Creative and the founder and CEO of WRITTEN Apparel, a women’s clothing label designed for the woman who isn’t afraid to pave her own path and look good doing it. She's a rule bender, a path paver, and an innovator who fashionably tells the story she's writing in life one pencil skirt at a time. Connect with Emily on LinkedIn.

0:41 What simplicity in web design mean, and why do you think it's so important?
3:17 How do you define fluff in web design?
5:36 If you could describe your approach to building websites in one word, what would it be?

Hemingway app (for eliminating fluff!): http://www.hemingwayapp.com/
Fresh Fuel Website: www.freshfuelmarketing.com