Do you have any idea who your services or products are meant for? I'm sure you've thought of a target audience (female, 25-40, high income), but have you thought of any specific problems your audience might have? The secret to online marketing success is speaking to one specific person. Your reader needs to feel understood in order to see you as an authority figure on your expertise. Figuring out what that specific issue is and how you can tap into that in your Instagram marketing is a difficult subject. That's why I recorded this podcast!