I want to teach you the concept of creating an “attractive character” for your business.

Dave Thomas:

I’m sure you remember Dave Thomas, the founder of Wendy’s, and his unforgettable commercials. Those commercials made you feel as if he was your own grandpa. Interestingly, Dave hated being in TV commercials.

Howard Stern:

Stern is considered a radio “shock jock.” Some people love him, some people hate him, but regardless of which side you fall on, almost everyone has heard of him. He is obviously very controversial, offensive, and seldom provides what the average American would consider “quality content.”


Who is the attractive character in your business? It could be you as the business owner, it could be a customer, a case study, or someone who used your product or service and benefited from it.

First – Your Handle or Tag Line

The first element is that your character needs to have some sort of “handle.” A handle is basically your tagline. A tag line is fairly important to a lot of people in brand marketing.

Second – Your Back Story

The second important element in creating an attractive character is to include some type of back story for the character.

Fourth – Character Flaws

I’ve found that it is also effective to share your own character flaws with your audience.

People who should listen to this show are entrepreneurs