LIVE WITHOUT LIMITS

LIVE WITHOUT LIMITS

By Davida ShenskyBusiness
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LIVE WITHOUT LIMITS episodes

  • Is Print Media Relevant for Your Retail Business in 2021?
    Should Retail Businesses Use Print Media in 2021?

    Coming straight to the question, “Is print media relevant for retail stores in 2021?” The answer is a big YES, and it will likely never become obsolete. Print media will be relevant and valuable where there is a physical customer experience.

     

    Build Reputation and Relationship

    Inarguably the biggest benefit of print media advertising is that it facilities reputation development and relationship building. When you appear in a reputed newspaper or magazine, your credibility increases significantly.

     

    Cost-Effective Marketing

    While print advertising may not be as cheap as Google display ads, they’re still fairly inexpensive. And unlike digital strategies that require a lot of optimization, print media ads are easy to implement and execute.

     

    Long Shelf Life

    Long shelf life is another major benefit of print media. When you run a digital ad, there’s no guarantee that the same user will see it again.

    People who should listen to this show are entrepreneurs, digital marketers
    30 min
  • How to Market in an Increasingly Digitized Industry
    B2B Buying Journey Has Transitioned Online

    As we’ve seen, the marketing and sales funnel has dramatically changed, especially since Covid 19 hit. Traditionally, marketing has been accountable for only awareness and interest, and maybe driving a little consideration. In the new paradigm, the marketing function drives sales all the way through the funnel to evaluation.

    Some Marketing Functions Have Permanently Changed 

    I asked the 80+ CMOs at my company, “What are your top predictions for what’s going to be permanently changed?”

    How to Develop a New Marketing Strategy

    If B2B business providers really want to have solid marketing execution—which is their website, SEO, and lead generation

     
    The company, truly understanding its strengths The customers, what do they truly value The competition, understanding what strategies are being deployed, especially digitally 
    That then informs the strategy:
    How are we different?What is our unique value proposition How are we positioning ourselves against competitors? What do we need to do in pricing?How do we segment our markets?
    31 min
  • A Detailed Guide for Event Management Online
    Planners get access to tools that help with payments and the financial aspects of the event. Best of all, everything happens on the cloud. It ensures data security, easy access, and higher efficiency. 

    The benefit of virtual events is that you can achieve a lot on a limited budget. You don’t have to deal with issues like getting a physical location. There are no logistical elements like transportation or catering to deal with.

    1. Have Clarity on the Event and Attendees

    Coming up with goals and objectives for the event is critical. Why are you hosting the virtual event? What do you hope to achieve? Who is your target audience, and why would they want to attend?

    2. Draw Up a Budget 

    Like any other event, you will need to come up with a budget. You may not end up spending as much as you would for in-person events.

    3. Decide on the Hosting Platform and Tools You Need 

    Hosting a successful virtual event requires that you have the right tools. You achieve higher efficiency and can complete tasks in a short time.

    4. Send Out the Invitations 

    If you are working on an invite-only event, you should already have a list of the people you want to attend. Send out the invitations and start recording the RSVPs. Collecting RSVPs lets you know if you have enough resources to handle the numbers.

    30 min
  • Virtual Classroom Software: Top Tools & Business Benefits
    LMS software and virtual classroom solutions are becoming increasingly sophisticated to keep up with many businesses quickly switching to remote work.

    One of the most apparent benefits of virtual classrooms is hassle-free access. Your employees can access all the training materials anytime and from anywhere. They can do everything on the go – attend live classes, watch recorded sessions, take online tests, collaborate and communicate with instructors and colleagues in real-time, and more.

    ProProfs Virtual Classroom Software is a cloud-based platform that doubles as LMS software. It’s excellent for boosting participation, engagement, and maximizing knowledge retention.

    Zoom is one of the most popular cloud-based video-conferencing platforms for connecting remote teams. Businesses worldwide use it to host video webinars and virtual events, hold HD video and audio meetings, and streamline company-wide communications.

    People who should listen to this show are speakers, trainers, coaches, entrepreneurs
    30 min
  • 10 Easy and Effective Ways to Promote Your E-book
    1. Cover design

    It’s all about first impressions. Ask any avid reader and they will have you know that they are prone to buying multiple copies of the same book.

     

    2. Create and foster a strong digital presence

    Writers need to make sure that their professional website and all their socials are updated frequently.

     

    3. Upload video recordings of yourself reading excerpts

    Since public readings in bookstores and cafes might not work these days owing to the pandemic, authors can very easily record short videos of themselves reading excerpts from the book.

     

    4. Post pictures and stories on Facebook and Instagram

    Everything posted on social media platforms carries the potential to go viral.

     

    5. Get in touch with popular book influencers

    There are a lot of book influencers out there who regularly do book promotions.
    30 min
  • 5 Tips to Boost Sales through Ecommerce Marketing
    Ecommerce marketing makes use of promotional activities to increase traffic and conversions. This includes both paid and organic channels to drive results.

    1. Make the Checkout Process easier

    According to a study, 69.8% of shopping carts are abandoned. And this is a natural eCommerce user behavior because they find it hard to completely checkout.

    2. Capture Email Subscribers

    Email marketing is considered to be the most effective channel even today. With the rise of automation, segmentation, mobile-ready emails, and abandoned cart technology, email marketing is still a hot channel for improving online sales with eCommerce marketing.

     

    3. Affiliate Marketing for Increasing Sales 

    If you are in the space of online marketing, you must have heard the term Affiliate Marketing a gazillion times.

    4. Get Help from Professionals

    This might sound promotional, but a lot of eCommerce marketing agencies know the techniques and strategies that always bring positive results. They have the expertise and resources to satisfy your expectations.

    5. Location Based Marketing

    Remember when I started this post I said that even if you own a brick and mortar store, you can utilize eCommerce marketing for your local store?
    31 min
  • Why SEO Matters for eCommerce Websites
    Well-developed SEO strategies for eCommerce sites drive organic traffic to your website. This is a huge benefit as it makes your products and other offers known by your target customers

    What Is SEO, and Why Should You Care?

    SEO doesn’t just improve the performance of your website. It also increases your rankings in the organic search of search engines like Google.


    SEO activities for an eCommerce website start by filling it with high-quality content. It also should provide an excellent user experience for customers.

    Informational keywords – These keywords will often begin with a modifier such as “how-to” and “what is.” These are phrases that people most often search for when they are looking for more information.

    Transactional keywords – These keywords are direct searches for something that the customer is looking for. For example, “red summer t-shirt”.
    30 min
  • How Does Technology Impact Student Learning?
    Technology and students: a new approach 

    In recent years, the approach to understanding digital technologies has been rethought and teachers have concluded that digital education can create new learning opportunities including personalized training and new cooperation models.

    1. Technology eliminates the classroom walls

    Thanks to modern technologies, the learning process can now take place outside the classroom. There are various applications such as Zoom and Microsoft Teams that allow teachers to conduct lessons remotely.

    2. Technology provides students with easy access to any information or source

    Nowadays, less learning material is available in libraries or stores, but thanks to the Internet, every student has the opportunity to gain access to the required textbooks.

    3. Technology helps to ensure the active involvement of students in the learning process

    Online surveys and other digital tools encourage students to engage with the learning process. This is especially helpful for those who are shy, or hesitant, or have difficulty taking the initiative.

    4. Technology allows teachers to automate or simplify the performance of their duties

    Automation can simplify the execution of time-consuming tasks such as attendance tracking. As well, the use of electronic journals to monitor student performance has become widespread allowing both students and their parents to keep track of current grades
    31 min
  • 10 Best Interview Questions to Ask Podcast Guests
    1. How did you end up in your role/industry/business?

    This is a great question to use near the beginning of your interview. Some of your listeners may know little (or even nothing) about your guest, and this question opens the door for your podcast guest to essentially tell their origin story.

    2. What’s your biggest challenge right now?

    No matter what career or industry your guest is in, everyone has major mountains to climb and hurdles to jump. And this question isn’t limited to career challenges.

    3. How do you keep learning?

    This is a fun one for your guest and your audience. Everyone likes to share interesting resources that they use to stay up-to-date on their industry or interests.

    4. What keeps you awake at night?

    If you want to open the door to some powerful conversations about passion, try this question. As an interviewer, your goal is to tap into what your guests really care about and get them to engage with you in an authentic and unique way.

    5. What was your biggest failure/worst moment in your career?

    It’s easy to err on the side of upbeat, positive questions as an interviewer. But your audience will never gain all of the experience and value that your guest has to offer without one or two tougher questions.
    27 min
  • How to Bring Your Business to the Next Level With Marketing Strategies
    Social Media Marketing Strategy

    Social media marketing strategy can skyrocket your business in no time. There are so many social media platforms you can use as a part of your marketing strategies.

     

    Influencer Marketing Strategy

    Influencer marketing strategy is a part of social media marketing strategy when you collaborate with a person who has gained the trust and has authority over some people.

     

    Email Marketing Strategy

    Email marketing can be very effective and give you an ROI of more than $50 for each $1 you invest. However, for email marketing to work, you will need to be creative and consistent.

     

    Conclusion

    All in all, if you develop a good plan and stick to it, any marketing strategy, be it content, email, influencer, or saas marketing, will boost your business and promote your brand.
    30 min

About LIVE WITHOUT LIMITS

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It was while she was in graduate school the Individual Disability Education Act became law. For the first time in 1977 people with disabilities were guaranteed the right to an education up to age 21.…

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