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1. Digitization and eCommerce

Small businesses that are ‘bricks and mortar’ operations will need to embrace the technological world and maximize their product awareness by establishing an online presence

2. Artificial Intelligence and Website Integration

Website chatbots are instantly popular with online businesses, and small businesses can leverage them by integrating artificial intelligence with their eCommerce digital platforms.

3. Customer Experience and Customer Service

A happy and satisfied customer will become a repeat customer and will likely recommend your small business to friends, family, and co-workers.

4. Sustainability and Eco-Friendliness

The millennial generation and their younger associates are the most vocal regarding these subjects, and they are demanding climate change action from governments.

People who should listen to this show are entrepreneurs, marketers

Five Trends Proven to Build a Better Brand

A brand isn’t just a way to increase sales. If you ask a digital strategy agency, they’ll tell you that a brand is just the manifestation of your own values, ideas, and inspiration in the form of marketing.

Have a Personal Presence in your Brand

Nothing helps you connect with your customers and audience more than being at the forefront of your brand.

Put Your Values at the Forefront

2020 was a huge year for brands’s recognizing the importance of putting their values on full display. Shoppers are more likely to go out and support businesses that mirror their beliefs and values.

Stand Out in Expressive Ways

We know the importance of logos and graphics, but what sets you apart as a brand? In most cases, it’s going to end up being the ways in which you express your brand’s energy or spirit through visuals.

Don’t Be Afraid to Be Weirdeople who should

Being weird used to be an insult. Now, your brand can gain a lot from going against the current and being authentically you. If you can pinpoint a way that your brand is special or unique, lean into it!

Create an Immersive Experience for your Customers

When you put energy into your brand, you’re telling the story of your business. Your brand isn’t a means to sell your product or service.

People who should listen to this show are entrepreneurs, career coaches

What are Consumer Insights?

Consumer insights are the interpretations revealed by analyzing research data that allows your business to better understand who your audiences are, what their attitudes are, and what motivates them. Consumer insights are actionable, meaning you can make changes to your marketing processes to improve conversion and retention rates.

Do not confuse consumer insights with market research, although they are similar. Market research is the effort of gathering data about your customers and provides valuable information about who your customers are and where they can be reached.

Why Consumer Insights are Important (Especially in Ecommerce)

Consumer insights are important because they allow e-commerce businesses to understand consumer thought processes and suggest actionable changes that can be implemented to improve retention and conversion rates as well as customer satisfaction.

Website analytics and data gathered from buyer behavior is a great resource for consumer insights. Google Analytics and data from your eCommerce platform (like Shopify or WooCommerce) is an easy-to-access way to gather information about how users behave on your site and what their purchase patterns look like.

Keyword research is often applied to search engine optimization (SEO) tactics, but it’s also a great way to gather insights about what people are searching for and why.

People who should listen to this show are homebased business owners, digital marketers

1. It’s Flexible

WordPress hosts professional websites, but at the same time, is also welcoming for the new blogger who may be just starting out. Unlike other top websites with less-user friendly features that make them difficult for newcomers, WordPress caters to people with no prior knowledge of coding or programming.

2. Offers Multiple Theme Options

WordPress extends a broad variety of free website templates and themes, which are great for just about every kind of website, from simple blogs to professional sites.

3. Safe and Secure

Website safety and security is an area of enormous concern for almost every website owner. WordPress is a safe and secure platform to run your website, as it was created with security as the top priority in mind.

4. Freedom to Use Various Media Types

To attract a larger audience towards your content and keep them engaged, you’ll need to do more than just post information. Instead, people tend to read posts that have eye-catching pictures alongside them.

People who should listen to this show are digital markers, web designers, career coaches, entrepreneurs

How Pinterest Helps Increase Organic Traffic

Pinterest is huge on the social networking scene. As of 2021, there are 459 million monthly users. The platform jokes that it would surpass the United States as the most populous county in the world if it were a country. So, it is clear that Pinterest has a significant audience to send to your site.

Use Relevant Keywords in Your Board Names

If you’ve ever engaged in online dating, then you know you can narrow your search by using specific keywords.

Use Relevant Keywords in Your Pin Descriptions

Another place where keywords are vital is in the pin description. Again, you have to use industry-specific words if you want the pin to generate organic traffic on your website.

 

Increase Engagement 

People engagement is always key when trying to increase organic traffic. For this reason, you have to keep people engaged by constantly posting images.

Apply for Rich Pins

Rich pins contain extra information that helps pins stand out on the Pinterest feed. There are rich pins for different niches like products, travel, recipes, places, gifts, movies, and apps.

Add Pins Consistently

Repetition is the law of deep and lasting impression. So, if you want to get lots of clicks and improve organic traffic, you have to consistently keep adding pins.  People who should listen to this show are social media marketers, entrepeneurs, career coaches.

Voice Commerce and Search

There have been tremendous changes in the way we have been communicating with our devices. Touch-sensitive devices are now gradually becoming obsolete, with more people turning to dictation and voice-based commands.

Chatbots for Customer Concerns and Conflict Resolutions

Companies around the world are increasingly deploying chatbots on their apps and online stores.

Immersive Technologies

When we say immersive technologies, we mean two of the most underrated and underutilized tech concepts – Augmented Reality (AR) and Virtual Reality (VR).

The Inevitability of Analytics

One of the significant reasons why eCommerce is a phenomenon today is because of the capabilities enabled by analytics and Big Data.

Headless Commerce

This might sound a little technical, but it is unavoidable. Headless architecture is where you decouple the frontend and backend from each other.

People who should listen to this show are entrepreneurs digital marketers, career coaches

Copywriters are important for SEO because they are going to know the right words to use. When it comes to performing well on search engines, it’s not enough that you word your ad copy in a way that is creative and promotional.

Developers help make your SEO dreams and goals become a reality. Developers are the professionals that work with the back-end, technical matters of SEO. They implement your title tag formula, edit your XML sitemap, and perform a bevy of other SEO techniques work and design. Developers are crucial for SEO because they set and maintain the fundamental foundation from which you will launch your website.

Content creators are important for SEO performance and aspiration. The best SEO analyst will tell you that content creators play a huge role in the overall performance of your website. Why? Because content creators know which type of content to use, and where to use it. For instance, social media plays a huge role in business today. You need social media to market your product, engage with your customers, and grow your business.

People who should listen to this show are Social Media Marketers, Career Coaches

Outsourcing B2B sales refers to hiring a third-party service provider to handle the company’s sales strategy, maintain a sales team, and implement the sales process. This team will operate as an extension of a B2B company.

Outsourced sales, if done properly, can increase both top-line and bottom-line revenue. 

So, when should a company outsource its sales?

You do not have an efficient in-house team

Another reason to outsource your B2B sales function is the lack of an efficient in-house team. If your sales department constantly fails to meet deadlines or is not producing positive results, it may be time to consider getting help from a professional outsourcing service provider.

You find your team overburdened

There are a lot of tasks involved in sales. Do you have enough personnel to handle each activity? Or do you have a small team that takes care of all of the company’s sales needs? 

People who should listen to this show are entrepreneurs

Content Performance in the Awareness Stage

Content created at this stage is ideal for new companies who want to make potential buyers aware (hence the name) of their existence.

Organic search impressions or how many times your content appeared in SERPs (Search Engine Results Pages).

Views and reach on social media – the same as above, your content made its way under some eyes. Now, if your reach is higher than the average organic reach for a certain social media platform, you’re doing something right.

Share of Voice (SoV): this is a term borrowed from PR and extended to any measurable metric in any type of marketing tactic. It measures how often your brand shows up in search results compared to your competitors’.

 

New users on your website: when you reach new users, who’ve never heard of you before, it’s obvious that your brand awareness is on the rise.

Now let’s see how you can measure this interest:

Clicks: whether it’s clicked from SERPs or from social media, they all mean the same thing: your content is engaging and you’ve got the numbers to prove it.

Bounce rate: OK, you’ve got their interest. But for how long? Bounce rate (also measurable in Google Analytics) tells you how many of the people who clicked on your links bounced back to search results without visiting another page.

Time spent on page: most CMSs have plugins that display “read time” next to any piece of content. While it’s true that most people scan and skim content, if the average time spent on a page is much lower than the read time (a few seconds), maybe it’s time to revisit that page.