If you've ever thought about starting a side hustle, you're probably motivated by one of three reasons:
It's a hobby, and you're feeding your interest during your free time.You're supplementing your primary income. Maybe you have financial goals you want to reach, and having an extra income source will help get you there quicker.You plan to transition into entrepreneurship full time, so you're testing the waters with a side hustle before taking the big leap and quitting your full-time job.
Establish a routine and set goals

Having a routine will help keep you on track. If you start working on your side hustle every evening after dinner, you'll train your mind that after dinner, it's time for work—not time to scroll yourself down another rabbit hole. When your side hustle is part of your routine, it will feel less like a drain on your resources.

Set up processes and automate

It can be tempting to do everything yourself: we sometimes make the mistake of valuing money over time. But time is also a limited commodity. And a side hustle in particular means limited time. Your focus should be on the activities that fulfill you and generate revenue. 

Ask for feedback

A side hustle is a great opportunity for you to do something you love. But, as with any skill, it will take time before you've mastered your craft.

Think long-term

Side hustles don't turn into income-generating businesses overnight. 

With this in mind, you need to play the long game. Ask yourself if your current habits and routine can be sustained for several years—or more. As with any business, your actions have to be guided by a long-term strategy that should motivate you to keep going even when faced with adversity. 

If you've ever thought about starting a side hustle, you're probably motivated by one of three reasons:
It's a hobby, and you're feeding your interest during your free time.You're supplementing your primary income. Maybe you have financial goals you want to reach, and having an extra income source will help get you there quicker.You plan to transition into entrepreneurship full time, so you're testing the waters with a side hustle before taking the big leap and quitting your full-time job.
Establish a routine and set goals

Having a routine will help keep you on track. If you start working on your side hustle every evening after dinner, you'll train your mind that after dinner, it's time for work—not time to scroll yourself down another rabbit hole. When your side hustle is part of your routine, it will feel less like a drain on your resources.

Set up processes and automate

It can be tempting to do everything yourself: we sometimes make the mistake of valuing money over time. But time is also a limited commodity. And a side hustle in particular means limited time. Your focus should be on the activities that fulfill you and generate revenue. 

Ask for feedback

A side hustle is a great opportunity for you to do something you love. But, as with any skill, it will take time before you've mastered your craft.

Think long-term

Side hustles don't turn into income-generating businesses overnight. 

With this in mind, you need to play the long game. Ask yourself if your current habits and routine can be sustained for several years—or more. As with any business, your actions have to be guided by a long-term strategy that should motivate you to keep going even when faced with adversity. 

Gradually, the light dawned, and marketing gurus discovered that it was important to identify target audiences. 

This resulted in the crucial concepts of market segmentation and behavioral segmentation. 

What Is Market Segmentation?

Before we get into that, it’s important to understand what a “market” is. It is the group of people/organizations that make up a pool that has the ability to purchase/consume goods and services. These could be actual or potential customers.

What Is Behavioral Segmentation?

As technology and brand awareness advance, customer profiles undergo dramatic changes and economic realities fluctuate, market segmentation becomes more fine-tuned.

Benefits of Behavioral Segmentation

1. Smaller, well-defined sections: Instead of a large and unwieldy mass of customers, behavioral segmentation creates smaller and more homogeneous groups based on certain shared characteristics.

2. Needs: Behavioral data can be analyzed to extract certain needs and preferences. Consistent behavior observed over a specific period of time helps you to understand the group/individual’s requirements better and to cater to them appropriately.

3. Building brand loyalty: Repeat customers and loyal customers can show the strength and impact of your brand. This helps to create sturdy, enduring and sustainable brands that can survive market fluctuations.

People who should listen to this show are entrepreneurd, social media marketers

42% of all internet users use social networks when looking for more information about brands.

The current surge in social media usage is a result of the COVID-19-related lockdowns. These numbers show the importance of integrating social media with your eCommerce marketing strategy.

Not convinced yet?

1. Get Quality Traffic from Micro-Targeted Social Campaigns

Micro-targeting allows you to capitalize on consumers’ demands by gaining insights from their online profiles, interests, demographic

2. Drive Brand Awareness and Conversions through Social Media Shops

Have you heard of Instagram Shops and Facebook Shops?

Consumers can now discover and purchase products from your Instagram or Facebook Shop.

3. Boost Search Rankings with Engaging Content and Quality Links

Before we can go any further, let me tell you that social media signals do not have any significant direct effects on your search rankings. However, there is a relationship between SEO and social media.

4. Increase Engagement and Sales with Social Videos

Your eCommerce business can generate more value by using videos for marketing.

People who should listen to this show are entrepreneurs, career coaches

At the beginning of each new year, the ancient Babylonians made promises to their gods to pay off debts and return borrowed items.

 

Today we make resolutions centered on improving our lot in life. We vow to lose weight, eat better, get more exercise, write that novel, spend less time on social media, and leave those pesky bad habits behind.



The truth is that the success of our resolutions really depends on understanding that the very act of making a promise to ourselves is not only an act of intention, but a transaction with the laws of manifestation

 

1. Shelve the Shoulds

When I begin coaching with someone who is making New Years’ resolutions, the first thing we do together is sort out the “shoulds” from the “wants.” There’s a difference.

 

Perhaps you can see the irony here.

Shelve the shoulds. Shoulds won’t help you no matter how valid they are. Instead, begin your resolutions with wants. If you really want to see some change, ask yourself this question: “What is my heart’s desire?”

 

2. The Universe Rewards Action

Small deeds done are greater than great deeds planned.

~Peter Marshall

There’s no getting around it: nothing will change the way you want it to without you doing something about it. And this is where things get a little difficult, right? Good intentions are a dime a dozen

People who should listen to this show are entrepreneurs

7 steps to develop your 2021 marketing strategy

Developing your 2021 marketing the strategy doesn’t have to be done at once. Check out these seven steps to follow.
Assess your 2020 goals.Confirm your marketing and business objective alignment.Redefine your audience (or not).Find the best performing content.Repurpose and update existing content and campaigns.Determine what new channels and tactics to test.Ensure authenticity in your messaging.
1. Assess your 2020 goals

 

Your first step should be to revisit your initial 2020 marketing strategy compared to your goals and overall performance. While the year isn’t quite over, you can determine how effective you were in the first three quarters.

2. Confirm your marketing and business objective alignment

Too often, entrepreneurs or business leaders prioritize marketing just to check it off the list, and they aren’t sure why. They think, “every business is supposed to have a social media presence, right?”

3. Redefine your audience (or not)

Who engages with your posts? Who opens your newsletters? Who finds your blog posts organically and reads the entire thing? The answer: your target audience.

 

 Find the best performing content

While you’re looking back, review your social media posts and website content to discover your shining stars, i.e., best performing or most popular content.

What is digital marketing?

Digital marketing, specifically, refers to 'Achieving marketing objectives through applying digital technologies and media.'

The challenges of digital marketing

In my experience, a common challenge is where to start drawing up your digital marketing plan. I think there is a fear that a massive report is required, but we believe that lean planning works best.

1. You're directionless

I find that companies without a digital strategy (and many that do) don't have a clear strategic goal for what they want to achieve online in terms of gaining new customers or building deeper relationships with existing ones.

2.  You won't know your online audience or market share

Customer demand for online services may be underestimated if you haven"t researched this. Perhaps, more importantly, you won't understand your online marketplace: the dynamics will be different from traditional channels with different types of customer profile and behavior, competitors, propositions, and options for marketing communications.

4. You don't have a powerful online value proposition

A clearly defined digital value proposition tailored to your different target customer personas will help you differentiate your online service encouraging existing and new customers to engage initially and stay loyal. You're not integrated ("disintegrated")

 

 


 

 

1. Take Ownership Of Your Life

So many of us spend our lives waiting for our “big break.” We think that if we just put our heads down, work hard, and do the right things, eventually someone will hand over the keys to our success.

2. If You Want To Change The Fruits, First Change The Roots

This may not make a lot of sense at first, but picture a tree in an orchard. Any kind of fruit will do. This tree you’re imagining represents your life.

3. Be Willing To Be Uncomfortable

The truth is, most people have trouble stepping outside their comfort zone. When we hit a roadblock or an obstacle, we assume that we’re doing something wrong.

4. What You Focus On Expands

Have you ever met the kind of person who can’t seem to stop complaining about everything that’s wrong with their life?

5. Your Word Must Become Law

It’s time to be honest, and the answer to this question may make you cringe. But how often do you start projects and never finish them?

6. Be A Great Money Manager

Do you have a system for managing your money?

If you aren’t making as much as you’d like yet, it may seem easy to write the idea off. You just tell yourself you’ll think about it later when you have extra money to budget.

People who should listen to this show are entrepreneurs, career coaches

 

 

My goal, when we create ANY funnel, is to get to break even. If I can spend $1 in advertising, and then make $1 out the other side of the funnel… then I’ve won! When I have a funnel that can break even on COLD traffic (not to my existing list) – then I KNOW that I have the tool I need to grow that company.

Understanding the stages of an online sales funnel

This marketing system was so named because, in diagram form, it looks like a funnel.

From the time your prospects get to know you until the moment they make a purchase decision, they go through a series of stages.

Stage 1: Awareness

Awareness stage (on top of the funnel) is the biggest one and contains the largest number of people.

This stage is composed of leads, people who land on your website either by chance or in need of your product/services.

Stage 2: Interest

At this stage, the prospect has already landed on your page and is actively looking for solutions to their problems.

They express interest in your products/services. They may take actions such as subscribing to your email list or even follow you on social media.

Stage 3: Decision

At this stage, the prospects are deciding on whether to make a buying decision.

They’ll pay close attention to what you offer, plans, and pricing, then perform a comparative analysis with what your competitors are offering.

Stage 4: Action

At this stage, the prospects decide to become a customer by buying from you.

People who should listen to this show are online marketers and entrepreneurs

Types of pricing strategies

1. Retail price: choosing the right pricing strategy for your brand

Many retailers benchmark their pricing decisions using keystone pricing (explained below), which essentially is doubling the cost of a product to set a healthy profit margin

2. Keystone pricing: a simple markup formula

Keystone pricing is a pricing strategy retailers use as an easy rule of thumb.

Manufacturer suggested retail price

As its name suggests (no pun intended), the manufacturer suggested retail price (MSRP) is the price a manufacturer recommends retailers use when selling a product.

4. Multiple pricing: the pros and cons of bundle pricing

We’ve all seen this pricing strategy in grocery stores but it’s common for apparel as well, especially for socks, underwear, and t-shirts

5. Penetration pricing and discount pricing

It’s no secret that shoppers love sales, coupons, rebates, seasonal pricing, and other related markdowns.

6. Loss-leading pricing: increasing the average transaction value

We’ve all done this: we walk into a store lured by the promise of a discount on a hot-ticket product, but instead of walking away with only that product in hand, we end up purchasing several others as well.



People who should listen to this show are career coaches, online marketers