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1. Digital first

The pandemic accelerated the rate of change and digital transformation much faster than any of us anticipated. Now, B2B buyers and sellers doing business digitally is the norm.

2. Humanize the digital experience  

Today, buyers have more access to information and knowledge than ever before. They’ve read online reviews, sought advice from peers, and compared features of multiple products before they even speak to you.

3. Technology is a co-worker 

Digital-first not only transforms the traditional sales hire, it transforms co-workers. With reliance on digital selling so does the need for sales software solutions that help sales reps humanize the digital experience and close more deals.

2. We have rethought the way we work.

Another interesting takeaway from Covid-19 has been the way we have redefined what it means to "work."

Since March, we have spent a lot of time thinking about how our company is set up, how we run our offices, what kind of flexibility we've offered in the past, and in what ways we can change for the better. For example, we have never been a work-from-home type of company, but Covid-19 has really proven that, in many ways, we can be. Even though I prefer working in the office, and many other people still find value in working together in person, we have become more open to these new ways of working.

 We have increased the cadence of communication with the team.

Lastly, the importance of effective communication has never been more prevalent. 

People who should listen to the show are entrepreneurs and online marketers

Quick Access to More Data 

There is no need to accentuate the importance of collecting data for businesses. Utilizing efficient methods of data collection allows businesses

New Self-Serving Technologies

Lots of companies strive to make the buyer journey more enjoyable and free from unnecessary hassle. To that end, they introduce scan-and-go techs that can go a long way towards helping customers sift through available items and services without human assistance.

More Effective Collaboration

According to the recent survey, those businesses that adopted IoT initiatives have managed to boost their collaboration almost threefold. Such a seemingly trivial thing as a connected smartphone can redefine the way you cooperate with your colleagues and personnel.

Enhanced Security 

Today, many businesses avail themselves of video surveillance and access control solutions to ensure that their data and property are safeguarded against unauthorized access and theft. IoT-powered security solutions can go a long way in keeping business leaders informed of what’s happening in the workplace.

People who should listen to this show are entrepreneurs

I want to teach you the concept of creating an “attractive character” for your business.

Dave Thomas:

I’m sure you remember Dave Thomas, the founder of Wendy’s, and his unforgettable commercials. Those commercials made you feel as if he was your own grandpa. Interestingly, Dave hated being in TV commercials.

Howard Stern:

Stern is considered a radio “shock jock.” Some people love him, some people hate him, but regardless of which side you fall on, almost everyone has heard of him. He is obviously very controversial, offensive, and seldom provides what the average American would consider “quality content.”


Who is the attractive character in your business? It could be you as the business owner, it could be a customer, a case study, or someone who used your product or service and benefited from it.

First – Your Handle or Tag Line

The first element is that your character needs to have some sort of “handle.” A handle is basically your tagline. A tag line is fairly important to a lot of people in brand marketing.

Second – Your Back Story

The second important element in creating an attractive character is to include some type of back story for the character.

Fourth – Character Flaws

I’ve found that it is also effective to share your own character flaws with your audience.

People who should listen to this show are entrepreneurs

The first sign that a customer is interested in your product or service is when they sign up for your mailing list, so you need to make sure you foolproof your email campaigns.

1. Not Setting Long Term Email Specific Goals

Email marketers that do not have set, long-term goals won’t be able to tell if they are doing well or not. You have nothing to achieve if you aim at nothing.

2. Not Investing in List Growth

Building an email list is simple but very important. It’s actually the best way to establish relationships with your customers/potential buyers. Explore the various ways you can encourage people to subscribe to your emails.

3. Failing to Track Email Signup Sources

The power to build and maintain relationships is in your email tracking. Tracking your sources will give you a clear perspective on which medium rakes in most of your subscribers.

4. Not Utilizing All Your Customer Touchpoints

After approaching a customer, how will you alert them when you receive new stock or if there are any changes to your business in any way?5. Lack of a Clear

5.Email Value Proposition

A concise value proposition in your emails will make you stand out from the crowd. Email has proven to be the best online marketing channel. Giving specific goal-focused content in your emails will grab the attention of any subscriber that reads your email

6. Not Setting Up Triggered Messaging

In this day and age, there’s no shortage of email marketing campaigns. However, triggered messaging is often overlooked. These can range from welcome emails, cart abandonment emails to onboarding sequence emails.

To determine whether starting a small business is right for you, it’s essential to know what will be required of you to start and maintain your endeavor.

1. Time

Having sufficient time is one of the biggest stumbling blocks for many people who want to start their own business.

2. Money

Starting a business requires cash (or credit) up front, and buying an existing business often requires a large lump sum payment.

3. Patience

Drive and ambition aren’t enough – sometimes the early bird gets the worm, and other times slow and steady wins the race.

4. Research

An idea doesn’t need to be unique to be profitable – as long as there’s sufficient demand for your product

5. Business Plan

Creating a basic business plan can be tedious, but it is very important, especially if you seek financial backing from investors or a bank

People who should listen to t5his show are entrepreneurs, career coaches

According to research, 20% of small businesses fail in their first year, and they each have one thing in common – lack of proper planning.

1. A Plan for Future Growth

As a business owner, you may have lots of plans for your business. For its future success, you must have planned out various long-term goals.

2. Saving Time and Energy

Small business owners wear a lot of hats. If you are an entrepreneur, you may find yourself juggling between the different departments within your company.

3. Saving Money

Business owners who neglect the financial condition of their business often fail to notice where they are overspending.

4. Evaluating Market Trends

Financial service providers are equipped with some of the best tools, enabling them to research market trends more effectively.

5. Retirement Planning

Many business owners are wrapped up in the logic that they will later sell their business and fund their retirement.

6. Succession Planning 

Besides planning your retirement, you should also plan out what will happen to your business, or who will keep the company running, when you are no longer in charge

People who should listen to this show are entrepreneurs

Building your own store

Starting an online store may seem like a challenging task, but it can be rewarding and incredibly profitable when done right. The only drawback is that you have to market your own business and get people onto your site. Building a brand can also take some time.

Free Guide: How to Find a Profitable Product to Sell Online

Excited about starting a business, but not sure where to start? This free, comprehensive guide will teach you how to find great, newly trending products with high sales potential.

Top US online selling sites

Amazon

As global ecommerce sales continue to grow, it’s no surprise to see Amazon on a top online marketplace list. As the top ecommerce company in the world, Amazon’s fiscal numbers show that it made $96.1 billion in revenue in the third quarter of 2020, a 37% increase from one year prior. It’s reported that Amazon sells over 400 products per minute, providing sellers with an active, built-in audience to sell to.

People who should listen to this show are entrepreneurs

Choosing to start a business in what seems like a crowded market can be daunting. How could your little startup possibly stand out against the businesses who've been around for several years?

 

Conducting local market research

Before you invest a bunch of hard-earned cash into your dream business, you should have a firm idea of what your market looks like and where you're going to be positioned.

 

Figuring out their core competency is key here. Now you'll start to answer the following questions (among others):
What is their main offering?What do they charge for their main offering?How quickly can they offer service?What are their upsells to drive additional revenue? What equipment is needed for their main offering vs. their upsells?Are you capable of delivering a similar quality service/product?What upsells can you emulate? What can you offer that they can't?
Identify competitors' advertising

Now you know your competitors pretty well. The next step is to determine where they're advertising, and to whom. That will help you figure out who your customer base may be and where you can stand out in the short term.

People who should listen to this show are entrepreneurs

1. Strengthening Customer Relationships Should be Your Priority

No matter the type and size of your company, your relationship and bonding with your customers will always be the most important factor!

 

2. Embrace Innovation and Technology

2020 is an unforgettable year that has made people of all ages rely heavily on technology, especially in the digital world! Besides, adopting the latest technological innovations is probably the only way to ride the storm!

 

3. Provide More Flexible and Customized Offers

During these tough times, every customer is looking for more affordable options and alternatives to the products they used to purchase before.

 

4. Customers’ Purchasing Patterns Can Change

By now, it should be clear that customer interest and buying trends can change drastically within the blink of an eye! No matter what industry you are in or what business model you follow, customers’ likes and preferences change rapidly

 

5. Focus on Your Employees’ Health

Many companies overlook the health and safety of their employees and fail to realize that employees are the building blocks of a business. You need to take extra care of your team members, specifically in times like these. So, invest in the safety of your workers!

People who should listen to this show are entepreneurs, career coaches

Once you start putting your product out into the world, you face a question that can be genuinely terrifying: is the thing that I'm selling good enough that people will actually pay for it? If you're like me, the result may be that you try to start marketing in the most impersonal ways possible, like running Facebook and Google Ads, to avoid the prospect of face-to-face rejection.

 Small scale marketing is personal, and people like personal. They increasingly want to support small businesses over giant behemoths. They want to know who's behind the products they buy and what drives them

Farmers' markets, craft fairs, and other events

Setting up a table and pitching your wares to folks passing by is the essence of starting small. Depending on what type of product or service you're selling, farmers' markets might work, or there may be less frequent events that are more domain-specific (for example, if you're starting a sportswear company, many marathons have vendor villages). 

People come to these types of events specifically to see what's out there, so the fact that you're a new brand that they haven't heard of is intriguing, not off-putting. You'll have the chance to engage with people and tell them not only about your product, but also about you and why you decided to start a company. You'll also have the chance to ask people for feedback—if they seem hesitant to buy, you can ask why and expect a real answer. Good luck with that when people abandon their carts on your website.

People who