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Why your story is an asset

We live and work in an increasingly crowded world, where new competition is cropping up every day, and millions of businesses are vying for consumers' attention.

What's your story?

While you may think your story isn't particularly interesting, I'll just be blunt here and say: you're wrong.

Pick the right details

Next, go through the details that help people put themselves in your shoes. 
Where were you when you got the idea for your company?What pushed you over the edge from having an idea to actually starting to do the work? What was the first thing you did? When did you decide to leave your job (or whatever you were doing before) and work on your company full time?
Ditch the rose-colored glasses

Make sure to share the bad parts of your journey too. The article I was recently featured in talks about how I started Cooper's Treats after the pandemic shut down my previous business, which caused me to lose a pretty serious sum of money. 

People who should listen to this show are entrepreneur, career coaches

Between February and June 2020, social media marketing spends increased by 74% for businesses.


1. You Must Increase Your Advertising Budget

The reasoning for this seems obvious. Returns are at their highest level in history. Businesses reported that the contribution of social media to overall company revenue has risen by 24% since February 2020.

2. Play with New Channels on Existing Networks

As competition grows fiercer, marketers need to differentiate themselves from the crowd. Big business tends to move slow but hits like a truck when it gets going.

3. It’s All in the Video

Social media experts have espoused the benefits of video content for years. Video is easier to consume on all devices, but particularly on mobile devices, and it adds an air of authenticity.

4. Don’t Ignore the Baby Boomers

Companies primarily targeting the older generations have dismissed social media as a channel for connecting with them. In previous years, this was true.

5. Social Justice Issues Should Be at the Forefront of Your Marketing Strategy

One side effect of the pandemic was how it changed the priorities of the average consumer. With no work to go to and shelter-in-place orders in effect, many people have had the time to focus on larger issues of injustice.

People who should listen to this show are entrepreneurs, career coaches, digital marketers

The most impactful simple fixes for better Google ranking

To reach the top of Google’s search results page and stay there, you’ll need a long-term search engine optimization strategy, including frequently published optimized content, quality website maintenance, regular updates, and more.

Fix errors and dead links

Error pages and dead links don’t belong on any website that takes itself seriously. Users hate them, so for Google, whose ultimate goal is to serve up exactly what its users are searching for, they are a big red flag. As such, they can negatively impact your rankings (to say nothing of user experience).

Optimize for mobile

Roughly half of all Google searches come from mobile devices, and the percentage has been steadily going up for the past couple of years. Consequently, Google introduced mobile-first ranking.

Improve loading speeds

Research has shown that users expect any website to load within 3 seconds or less. If it doesn’t, they leave, increasing the website’s bounce rates and decreasing its Google ranking.

People that should listen to this show are entrepreneurs with e-commerce stores, digital marketers

1. Mobile Shopping is Expanding

Your customers want to shop conveniently via their mobile phones. Hence, it’s important to improve their shopping experiences. More so, since it’s estimated that over 73% of eCommerce sales will occur on mobile devices by the end of this year.

2. Young Consumers Are Transforming The Online Business Space 

According to this study, 2 out of 3 young consumers between the ages of 18 and 34 are spending money to purchase items online now than they did before the pandemic hit.

3. Conduct Robust Customer Experiment 

This eCommerce trend is a wake-up call. If you’ve not been following your customers closely, it’s time to start paying attention to their needs and wants.

5. AI and AR Will Improve Online Shopping Experience

How much do you spend online? Are you leveraging Artificial Intelligence (AI) and Augmented Reality (AR) to improve your sales online?

People who should listen to this show are digital marketers, entrepreneurs, career coaches

Moreover, research further shows that small companies are now more inclined to hire full-time remote workers. And there’s a reason for this — with remote workers, you don’t have to invest in building office spaces, and your utility bill and equipment cost minimizes.

With the right apps, telecommuting becomes nothing short of a blessing. So, let’s have a look at a few essential apps that you must count on to work remotely in full swing.

1. Clockify

When you work from home, your employer usually has a hard time accepting that you are actually working rather than slacking off. On the other hand, sometimes you want to show your employers the amount of hard work and time you put into your work.

2. Zoom

During the Covid-19 pandemic, Zoom emerged as one the most popular platforms for conducting remote meetings.

3. Just10

It might come off as a rather strange choice of app in this list, but let’s not form an opinion too quickly.

4. Chrome Remote Desktop

Well, you don’t necessarily need to have your office computer at home in order to use it. Chrome Remote Desktop enables you to safely access your computer from virtually anywhere.

5. Spark

Research shows that 28% of the average person’s workweek is spent managing emails — that adds up to around 11 hours.

6. Google Drive

If we bring file storage and synchronization under the spotlight, then look no further than Google Drive. 

People who should listen to thid show are entrepreneurs

while most businesses have been adversely affected by the Covid pandemic, some have thrived, and even performed better. So-called countercyclical businesses tend to see massive growth during a recession.

Reselling Items Online

In the first half of 2020, Amazon made a profit of 5.2 billion USD. That makes reselling items online an enticing option.

Online Teaching

Schools have also been affected by the COVID pandemic, with most students now learning at home. If you have in-depth knowledge of a particular topic, you can create an online course and upload it to Udemy.

Freelancing

Probably the best recession-proof business is freelancing. It is viable, requires minimal investment, you can work from home, and you are your own boss.

Online Food Business

Even during an economic crisis, humans still need to eat and drink. That is one reason why food and beverage is one of the most volatile industries.

People who should be listening to this show are entrepreneurs, solopreneurs, career coaches

1. Better segmentation and personalization

With the help of a powerful CRM tool like Marketo and Salesforce Marketing Cloud, businesses can segment their subscribers in a better way and personalize the emails accordingly. According to a report by SuperOffice, hyper-segmentation can facilitate customer acquisition and retention, a higher deliverability rate, and an increase in the number of sales leads. Email Uplers recently carried out a study in which it was revealed that personalization is one of the most pressing issues for CRM managers. Most of the experts worked with an in-house team to execute all these marketing operations. 

2. Integration with third-party tools

It is possible to integrate your CRM tools with a number of third-party software programs. By doing so, you can have a centralized platform to maintain all your marketing tasks, whether it is lead generation, tracking the movement of leads in the sales funnel, and reaching out to them at the right time. 

3. Effective lead nurturing

Tools like Marketo and SFMC come with a lead scoring model that allows you to nurture the leads based on their interaction with your website. You can set a drip email workflow to send out relevant offers and product updates that might prompt the subscribers to convert. You can also employ the principles of Artificial Intelligence and behavioral tracking to send out triggered lead nurturing emails.

4. Customized email templates

CRM tools let you create tailormade email templates with dynamic content blocks as well as enticing visuals to woo customers. Most of these tools have an in-built drag-and-drop editor that facilitates the creation of attractive emails that can yield a higher open rate and conversion rate.   

People who listen to the use are entrepreneurs

What is a lead?

A lead is someone who has shown interest in your business and who has given you his or her name and contact information (typically an email address).

Make sure that you have a specific goal for your leads.

How many leads you have will directly determine the number of sales you’ll have. If you have a 3% conversion rate and want every week, then you need to have 1,667 leads to reach your desired conversion.to get 50 new customers

 

#1 – Build a gate, but give them the key with lead magnets.

Lead magnets are any piece of free content that you provide some freebie in exchange for a website visitor’s contact info

#2 – Dig your feet in with a place for customers to land.

The purpose of most landing pages is to generate leads. Landing pages are used to support advertising strategies

#3 – Make their mouths water with blogs.

Oh, did you think the days of blogging for business had come to a close? Think again.

#4 – Make a lasting first impression.

When determining how to generate leads online, you need to first increase the number of impressions and traffic that can become leads

People who should listen to this show are online marketers, career coaches, entrepreneurs

 

 

Influencer Marketing: Numbers to Note 

A look at the following numbers might convince you why influencer marketing is one of the best social media strategies for 2021. 
As per a 2019 report prepared by SocialPubli, 93% of marketers rely on influencer marketing.On average, a $1 investment in influencer marketing yields $6.50 in revenue. As per SocialMediaToday, 87% of people decided to purchase after an influencer encouraged them to do so. Nearly four out of every 10 (39%) marketers are considering increasing their influencer marketing budget. By 2022, the influencer marketing the industry is expected to be valued at $15 billion, almost double its worth in 2019 ($8 billion).
 

Marketers striving to increase ROI and reach their target audience by using influencer marketing should follow the following tips and tricks. 

1. Look for Influencers Whose Interests Align with Your Brand’s

While searching for influencers to endorse your product/service, do not get tempted by their content right away.

 

2. Don’t Micromanage Influencers 

The TV advertisements that most of us have grown up watching follow an exciting approach.

 

3. Aim for Better Engagement

On the surface, an influencer with 55,000 followers on Instagram might seem a better fit for increasing brand awareness than an influencer with 15,000 followers, right?

People who should listen to this show are online marketers

1. Sustainable business. I asked myself: is this side hustle capable of becoming a sustainable business? Have I built more than a back-of-the-envelope model to show how the business could thrive and grow?



2. External validation. I felt confident that my side hustle was sustainable, but what about not me? I made sure to find at least 10 people with knowledge of the sector and asked for their feedback.



3. Personal finance. This is a big one. Even if your side hustle is the next Facebook (spoiler alert: it's almost definitely not), you still need to be able to survive while you're building it.



4. Interestlevel. In theory, if you have a side hustle, it's because it's something you love. But enjoying something right now is very different than being dedicated to it for the next however many years.



5. Life. Yep, life. As it turns out, money and interest-level aren't the only two things dictating your enjoyment of—and ability to succeed at—starting a business.



The short of it: you need to be flexible. If your side hustle is more about passion for what you're selling or offering and less about the passion for starting a business, you need to think hard about that.

People who should listen to this show are career coaches, entrepreneur