The B Better Podcast

#50 Bradley Hook - When the going gets tough...


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#50 Bradley Hook - When the going gets tough...

Brad reached out to me with a killer initial email

"In the meanwhile, my main project, Resilience Institute, has finally submitted our BIA and all is looking good. What a process!

Along the way, we discovered that our own service (resilience training and support) can add up to 4.4 points to a company's score."

He beat me to it as that's a marketing email I wanted to send to B Corps lol.

We got chatting and pretty soon realised we needed to talk because the Resilience Institute is almost a B Corp and there is so much overlap between purpose and resilience. And Brad is just a cool dude.

The Resilience Institute delivers research-based resilience solutions that help organisations secure a safe, resilient and productive workplace.

A bit about Brad and his work:

"At the intersection of technology, human performance and fun. As a partner at the Resilience Institute, I design tools and extract insights that support thousands of companies and hundreds of thousands of people around the world. In addition to leading design of the Resilience App experience, I deliver workshops and webinars for clients like Electronic Arts, PwC, Franklin Templeton, Tourism New Zealand and many more. For more information visit https://resiliencei.com.


Surfing is my way to access flow state and I have documented the benefits in the film, Waves of Freedom, my book Surfing Life Waves and in my magazine, Surfd.com."

This was a really neat conversation as we almost took turns interviewing each other.

Some of the major topics we covered:

  • The Liver King
  • Prousts Questionnaire
  • enviropast
  • Gus Speth
  • C6 Skis and flow states with Duane and Michael Philpott
  • Carol Dweck
  • Expectation Effect

  • _______________________________

    Ready to B Better?

    If you want to learn more about B Corp and if it could be the right thing for you we also have:

    ➡️ Our free e-book "To B Or Not To B; The What, Why & How of B Corp" is the DEFINITIVE guide to B Corp - https://growgood.co/bcorp-ebook/

    ➡️ And our YouTube channel here for more B Corp-related content -  https://www.youtube.com/@growgoodco

    ➡️ Connect with me on LinkedIn here - https://www.linkedin.com/in/timjonesthegrowgoodguy

    ➡️ Check out how we can work together to make some epic stuff happen here - https://www.growgood.co/worktogether

    Feeling like you’re ready to B Better and want to see if we can help?

    ➡️ Well then feel free to have a chat with us by booking a call here https://timgrowgoodco.pipedrive.com/scheduler/jYqm2LUl/30-minute-client-discovery-call

    Until next time, B Better!

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    The B Better PodcastBy Tim Jones - That B Corp Bloke


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