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50 - How to Escape Corporate And Build a Global Marketing Platform Which Positively Changes The Way Consumers Interact With Brands with John Hoctor
John Hoctor from Watch Me Think started his corporate career in market research working for Mintel in the UK. He then went on to establish the US office and also Australia.
He loved the work but had a strong desire to start his own business. He left Mintel and started a consumer research business with some colleagues. They saw a need to better understand actual consumer behaviour by capturing and analysing real behaviours taken by self-video.
Over the next seven years, the team have created a global business funded through working capital. John talks about his fears, overcoming them and also provides some excellent advise for small business owners on how to get better consumer insights without breaking the budget.
There were lots of great takeaways in the episode, so grab that pen and notepad, and enjoy!
- The importance of selecting the right partners
- How you need to work with your doubts and the 1st step is the hardest
- Importance of excellent support group and John talks specifically about his
- Consumer research tips which will save you money and time by not launching poor products
- Why recruiting smarter people than you can help you scale
- The importance of passionate clients and how to select them
- Having mentors who can help you during the difficult startup phase
- Doing the most challenging thing first up in the morning
Important Links & Mentions From This Episode:
- John Hoctor's LinkedIn profile
- Fair Go Australia
- White Lion
- Slack
- http://www.sethgodin.com/
- Book: Linch by Seth Godin
- Guy Kawasaki
- Watch Me Think
View all episodes
By Paul Higgins
5
3636 ratings
John Hoctor from Watch Me Think started his corporate career in market research working for Mintel in the UK. He then went on to establish the US office and also Australia.
He loved the work but had a strong desire to start his own business. He left Mintel and started a consumer research business with some colleagues. They saw a need to better understand actual consumer behaviour by capturing and analysing real behaviours taken by self-video.
Over the next seven years, the team have created a global business funded through working capital. John talks about his fears, overcoming them and also provides some excellent advise for small business owners on how to get better consumer insights without breaking the budget.
There were lots of great takeaways in the episode, so grab that pen and notepad, and enjoy!
- The importance of selecting the right partners
- How you need to work with your doubts and the 1st step is the hardest
- Importance of excellent support group and John talks specifically about his
- Consumer research tips which will save you money and time by not launching poor products
- Why recruiting smarter people than you can help you scale
- The importance of passionate clients and how to select them
- Having mentors who can help you during the difficult startup phase
- Doing the most challenging thing first up in the morning
Important Links & Mentions From This Episode:
- John Hoctor's LinkedIn profile
- Fair Go Australia
- White Lion
- Slack
- http://www.sethgodin.com/
- Book: Linch by Seth Godin
- Guy Kawasaki
- Watch Me Think
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