In this week's Marketing Minute, we look at the art of the Meme
 
If you’ve been using social media for any length of time, you’ve probably seen a meme. What makes memes so popular is the fact that they give people a common topic or trend to make jokes about, creating a community feel as the meme is expanded and shared.
 
But what about brands? Are they invited to the party? It’s a question that every social media manager grapples with at some point, and the answer is more complicated than you think.
 
Why? Because memes move quickly. What’s funny today is outdated tomorrow. And so if your organization is not prepared to jump on a trend quickly, it may be something that you simply want to avoid.
Secondly, meme humor can sometimes be cutting or biting. And if that doesn’t fit with your brand, again, you may want to avoid the topic entirely.

In this week's Marketing Minute, we look at the art of the Meme If you’ve been using social media for any length of time, you’ve probably seen a meme. What makes memes so popular is the fact that they give people a common topic or trend to make jokes about, creating a community feel as the meme is expanded and shared. But what about brands? Are they invited to the party? It’s a question that every social media manager grapples with at some point, and the answer is more complicated than you think. Why? Because memes move quickly. What’s funny today is outdated tomorrow. And so if your organization is not prepared to jump on a trend quickly, it may be something that you simply want to avoid. Secondly, meme humor can sometimes be cutting or biting. And if that doesn’t fit with your brand, again, you may want to avoid the topic entirely.

In this week's Marketing Minute, we look at the art of the Meme
&nbsp;
If you’ve been using social media for any length of time, you’ve probably seen a meme. What makes memes so popular is the fact that they give people a common topic or trend to make jokes about, creating a community feel as the meme is expanded and shared.
&nbsp;
But what about brands? Are they invited to the party? It’s a question that every social media manager grapples with at some point, and the answer is more complicated than you think.
&nbsp;
Why? Because memes move quickly. What’s funny today is outdated tomorrow. And so if your organization is not prepared to jump on a trend quickly, it may be something that you simply want to avoid.
Secondly, meme humor can sometimes be cutting or biting. And if that doesn’t fit with your brand, again, you may want to avoid the topic entirely.&nbsp;

#503 Meme This

More than a Few Words - A Marketing Conversation is a smart, down-to-earth show about what’s really working in marketing and what isn’t.  All in about 10 minutes. 

Every week, Lorraine Ball sits down with marketers, entrepreneurs, and the occasional mischief-maker.  Some are seasoned pros. Others are figuring it out as they go. But all of them share tips you can use. And stories you won’t hear anywhere else.

No fluff, no jargon, just real-world lessons, actionable ideas, and a peek behind the curtain of what actually works.

What You’ll Hear:
• Real talk with real experts—marketers, creatives, business owners who’ve been in the trenches.
• Marketing strategies you can actually use—no jargon, no gatekeeping.
• Encouragement without the ego—especially for women building bold businesses on their own terms.
• A mix of wit, wisdom, and the occasional marketing metaphor—because learning should feel like a good conversation, not a lecture.

We’ll unpack what’s working, what’s not, and what’s changing in the digital marketing world so you can spend less time guessing and more time growing.

Whether you’re growing a brand from your kitchen table or the corner office, you’ll find ideas, inspiration, and a few laughs along the way.  

Follow @lorrainefball on Instagram, for a more marketing conversations and lots of pretty pictures . 

Smart. Practical. Surprisingly fun. More than a Few Words is your marketing conversation

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Entrepreneurship

Marketing

More than a Few Words - A Marketing Conversation is a smart, down-to-earth show about what’s really working in marketing and what isn’t. All in about 10 minutes. Every week, Lorraine Ball sits down with marketers, entrepreneurs, and the occasional mischief-maker. Some are seasoned pros. Others are figuring it out as they go. But all of them share tips you can use. And stories you won’t hear anywhere else. No fluff, no jargon, just real-world lessons, actionable ideas, and a peek behind the curtain of what actually works. What You’ll Hear: • Real talk with real experts—marketers, creatives, business owners who’ve been in the trenches. • Marketing strategies you can actually use—no jargon, no gatekeeping. • Encouragement without the ego—especially for women building bold businesses on their own terms. • A mix of wit, wisdom, and the occasional marketing metaphor—because learning should feel like a good conversation, not a lecture. We’ll unpack what’s working, what’s not, and what’s changing in the digital marketing world so you can spend less time guessing and more time growing. Whether you’re growing a brand from your kitchen table or the corner office, you’ll find ideas, inspiration, and a few laughs along the way. Follow @lorrainefball on Instagram, for a more marketing conversations and lots of pretty pictures . Smart. Practical. Surprisingly fun. More than a Few Words is your marketing conversation

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#503 Meme This

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