This week our guest <a href='http://genxyproject.com/'>Mark Dunsmore </a>explains the best way to become an expert in your niche is not to try to learn everything about your industry.  You don't have to be a superpower in the industry and teach everything someone needs to know. 
Instead, what it means is having more knowledge than the person who wants to learn from you, and being able to package that up in a way that enables them to progress along their journey

This week our guest Mark Dunsmore explains the best way to become an expert in your niche is not to try to learn everything about your industry. You don't have to be a superpower in the industry and teach everything someone needs to know. Instead, what it means is having more knowledge than the person who wants to learn from you, and being able to package that up in a way that enables them to progress along their journey

This week our guest <a href="http://genxyproject.com/" rel="noopener noreferrer">Mark Dunsmore </a>explains the best way to become an expert in your niche is not to try to learn everything about your industry.&nbsp; You don't have to be a superpower in the industry and teach everything someone needs to know.&nbsp;
Instead, what it means is having more knowledge than the person who wants to learn from you, and being able to package that up in a way that enables them to progress along their journey

#508 Become an Expert | Mark Dunsmore

More than a Few Words - A Marketing Conversation is a smart, down-to-earth show about what’s really working in marketing and what isn’t.  All in about 10 minutes. 

Every week, Lorraine Ball sits down with marketers, entrepreneurs, and the occasional mischief-maker.  Some are seasoned pros. Others are figuring it out as they go. But all of them share tips you can use. And stories you won’t hear anywhere else.

No fluff, no jargon, just real-world lessons, actionable ideas, and a peek behind the curtain of what actually works.

What You’ll Hear:
• Real talk with real experts—marketers, creatives, business owners who’ve been in the trenches.
• Marketing strategies you can actually use—no jargon, no gatekeeping.
• Encouragement without the ego—especially for women building bold businesses on their own terms.
• A mix of wit, wisdom, and the occasional marketing metaphor—because learning should feel like a good conversation, not a lecture.

We’ll unpack what’s working, what’s not, and what’s changing in the digital marketing world so you can spend less time guessing and more time growing.

Whether you’re growing a brand from your kitchen table or the corner office, you’ll find ideas, inspiration, and a few laughs along the way.  

Follow @lorrainefball on Instagram, for a more marketing conversations and lots of pretty pictures . 

Smart. Practical. Surprisingly fun. More than a Few Words is your marketing conversation

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Entrepreneurship

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More than a Few Words - A Marketing Conversation is a smart, down-to-earth show about what’s really working in marketing and what isn’t. All in about 10 minutes. Every week, Lorraine Ball sits down with marketers, entrepreneurs, and the occasional mischief-maker. Some are seasoned pros. Others are figuring it out as they go. But all of them share tips you can use. And stories you won’t hear anywhere else. No fluff, no jargon, just real-world lessons, actionable ideas, and a peek behind the curtain of what actually works. What You’ll Hear: • Real talk with real experts—marketers, creatives, business owners who’ve been in the trenches. • Marketing strategies you can actually use—no jargon, no gatekeeping. • Encouragement without the ego—especially for women building bold businesses on their own terms. • A mix of wit, wisdom, and the occasional marketing metaphor—because learning should feel like a good conversation, not a lecture. We’ll unpack what’s working, what’s not, and what’s changing in the digital marketing world so you can spend less time guessing and more time growing. Whether you’re growing a brand from your kitchen table or the corner office, you’ll find ideas, inspiration, and a few laughs along the way. Follow @lorrainefball on Instagram, for a more marketing conversations and lots of pretty pictures . Smart. Practical. Surprisingly fun. More than a Few Words is your marketing conversation

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#508 Become an Expert | Mark Dunsmore

#508 Become an Expert | Mark Dunsmore

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