This week we interview Odracir Barquera, Head of the Mexican Automotive Industry Association (AMIA), on the negative impact of US tariffs on Mexico’s automotive industry in 2025 and how the 2026 USMCA review could unfold for what is the most important sector in Mexico’s economy. The review could either cut current tariffs and ease uncertainty in a best-case scenario or worse-case cement the current unfavorable treatment of Mexican auto exports and hurt investment for decades to come. Ahead of that, Eduardo and Damian assess the 2026 outlook across Mexico’s media & telecom, real estate, aviation and airports, and consumer sectors, focusing on how the USMCA, the World Cup, M&A activity, rising real wages and labor costs, and falling interest rates may shape each industry.

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