#51 I can see my house from here Richie! That's cos it's vast!

Richie Jones is the CEO and founder of vvast. vvast are a curious mix of enabling D2C brands to reach consumers whilst at the same time making them consider how they can sell less.

He is passionate about the concept of creative destruction and feels genuinely privileged to have seen the inception and gradual impact of ‘the internet’ on society and brands. Richie builds teams with a shared love of brand; a stoke for surfing, mountain biking and music; and a drive to deliver epic work. 

Having embarked on the B Corp journey in 2021, Richie has discovered how aligned it is with his purpose for vvast. It is so much more than environmental impact – it’s about considering our contribution to the wider community and understanding the way we do business through an ethical lens. 

You can learn more about their B Corp journey here - https://vvast.net/b-corp/  

Random shout-outs in the episode to Kathmandu, Tim Loftus, Patagonia, CoGo, Ben Gleisner, Ethique, Jeuneora, Ground Effect and Scott Kotoul.

Ready to B Better?

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Until next time, B Better!