Celebrity endorsements aren’t new. I mean, they’ve been around for a really long time as far back as the 1760s, when producers of pottery in China used royal endorsements to promote their product. Hollywood stars and athletes routinely allow their images to be used in endorsements of products. And we assume that the athlete knows something about the running shoes or the celebrity chef knows something about cooking. But these days, there is a new class of celebrity with the rise of the Internet.
 
Influencers don’t have to be in politics or entertainment or sports or fashion. They simply need to be considered knowledgeable by a section of the population. These days there are influencers in every business category and it may make sense for your business to consider partnering with an influencer to grow your brand.

Celebrity endorsements aren’t new. I mean, they’ve been around for a really long time as far back as the 1760s, when producers of pottery in China used royal endorsements to promote their product. Hollywood stars and athletes routinely allow their images to be used in endorsements of products. And we assume that the athlete knows something about the running shoes or the celebrity chef knows something about cooking. But these days, there is a new class of celebrity with the rise of the Internet. Influencers don’t have to be in politics or entertainment or sports or fashion. They simply need to be considered knowledgeable by a section of the population. These days there are influencers in every business category and it may make sense for your business to consider partnering with an influencer to grow your brand.

Celebrity endorsements aren’t new. I mean, they’ve been around for a really long time as far back as the 1760s, when producers of pottery in China used royal endorsements to promote their product. Hollywood stars and athletes routinely allow their images to be used in endorsements of products. And we assume that the athlete knows something about the running shoes or the celebrity chef knows something about cooking. But these days, there is a new class of celebrity with the rise of the Internet.
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Influencers don’t have to be in politics or entertainment or sports or fashion. They simply need to be considered knowledgeable by a section of the population. These days there are influencers in every business category and it may make sense for your business to consider partnering with an influencer to grow your brand.

#511 Celebrity Marketing

More than a Few Words - A Marketing Conversation is a smart, down-to-earth show about what’s really working in marketing and what isn’t.  All in about 10 minutes. 

Every week, Lorraine Ball sits down with marketers, entrepreneurs, and the occasional mischief-maker.  Some are seasoned pros. Others are figuring it out as they go. But all of them share tips you can use. And stories you won’t hear anywhere else.

No fluff, no jargon, just real-world lessons, actionable ideas, and a peek behind the curtain of what actually works.

What You’ll Hear:
• Real talk with real experts—marketers, creatives, business owners who’ve been in the trenches.
• Marketing strategies you can actually use—no jargon, no gatekeeping.
• Encouragement without the ego—especially for women building bold businesses on their own terms.
• A mix of wit, wisdom, and the occasional marketing metaphor—because learning should feel like a good conversation, not a lecture.

We’ll unpack what’s working, what’s not, and what’s changing in the digital marketing world so you can spend less time guessing and more time growing.

Whether you’re growing a brand from your kitchen table or the corner office, you’ll find ideas, inspiration, and a few laughs along the way.  

Follow @lorrainefball on Instagram, for a more marketing conversations and lots of pretty pictures . 

Smart. Practical. Surprisingly fun. More than a Few Words is your marketing conversation

Business

Entrepreneurship

Marketing

More than a Few Words - A Marketing Conversation is a smart, down-to-earth show about what’s really working in marketing and what isn’t. All in about 10 minutes. Every week, Lorraine Ball sits down with marketers, entrepreneurs, and the occasional mischief-maker. Some are seasoned pros. Others are figuring it out as they go. But all of them share tips you can use. And stories you won’t hear anywhere else. No fluff, no jargon, just real-world lessons, actionable ideas, and a peek behind the curtain of what actually works. What You’ll Hear: • Real talk with real experts—marketers, creatives, business owners who’ve been in the trenches. • Marketing strategies you can actually use—no jargon, no gatekeeping. • Encouragement without the ego—especially for women building bold businesses on their own terms. • A mix of wit, wisdom, and the occasional marketing metaphor—because learning should feel like a good conversation, not a lecture. We’ll unpack what’s working, what’s not, and what’s changing in the digital marketing world so you can spend less time guessing and more time growing. Whether you’re growing a brand from your kitchen table or the corner office, you’ll find ideas, inspiration, and a few laughs along the way. Follow @lorrainefball on Instagram, for a more marketing conversations and lots of pretty pictures . Smart. Practical. Surprisingly fun. More than a Few Words is your marketing conversation

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#511 Celebrity Marketing

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