Are you creating trust with your audience through vulnerability? Or is your vulnerability vomit working against you? Award-winning entrepreneur, publicist and strategist, Erika Ashley, joins us today to help uncover the ways in which you’re damaging your brand loyalty, and provide tips to help you build real trust with your audience. In this episode, you’ll learn the difference between empowered and messy storytelling, being audience-centric vs. ego-centric, and seeing your audience as people, not cash. You’ll also learn the importance of providing real solutions vs. simply ranting about problems, and why you don’t want yourself or your brand to be recognized as the next “shiny object” by relying on cheap marketing gimmicks. Connect with Erika: IG: @itserikaashley TW: @itserikaashley www.itserikaashley.com Here’s a link to her FB post (mentioned in this episode): https://www.facebook.com/erikaashleycouto/posts/10160638738685313? Download my FREE training here: www.rubyfremon.com/cpr And grab tickets + info to my 3-day event in Los Angeles, Amplified Soul Live here: www.rubyfremon.com/asl