In this episode of Today's Brew, Noel interviews Brian Icenhower, a seasoned real estate professional with over 35 years of experience. Brian shares insights into his diverse career, which includes running real estate teams, brokerages, mortgage companies, and more. He now focuses on coaching and training leaders in the real estate industry. Brian's coaching company is unique in that it provides systems and training not only for leaders but also for their agents, allowing for scalable impact. He emphasizes the importance of having a coach to avoid the pitfalls of trial and error, which can be costly and time-consuming. Brian also discusses the DISC behavioral assessment used to match clients with the right coaches and the importance of consistent communication and follow-up with clients to maintain strong relationships and generate referrals. The episode concludes with practical tips on prospecting, lead follow-up, and maintaining work-life balance in the real estate business.