The weekly marketing podcasts, More than a Few Words is hosted by Lorraine Ball and features marketing conversations with professionals from around the world. 

Many people assume they need to be busy to be more productive.  The truth however, is that being busy doesn't necessarily mean you are actually accomplishing anything.   Well you may be getting things done, but not the right things.

Our guest Alex Sanfilippo suggests if you want to be more productive you need to start with your purpose defining you destination or your why.  If you can figure out your ultimate goal, then it is easier to set priorities. 

Now you are ready to start looking at how you spend your time.  Take an inventory or everything you do every day for a week to discover how much time are you are spending on thigs which more you closer to your goal, and how much time are you spending on other things?

Improve your productivity by identifying things you can automate, delegate or simply stop doing.

 About Alex

Alex Sanfilippo is the host of Creating a Brand, a top 20 entrepreneurship podcast where he interviews successful leaders and experts on topics that matter to entrepreneurs who want to grow faster both personally and professionally while saving time and money in the process.