The marketing minute is a shorter version of the popular <a href='https://morethanafewwords.com'>More than a Few Words</a> podcast.  Instead of a conversation with a marketing professional, host Lorraine Ball shares a quick tip to start you on your day as a business owner.
When you walk down the aisle of a grocery store, and a coupon for peanut butter pops up on your phone it is convenient for you and a great selling tool for the retailer.
The technology that allows merchants to target specific messages based on your location is called geofencing.  This technology uses the Global Positioning System, (GPS)  or radio frequency to define geographic boundaries.
Every time a consumer allows any their phone applications to access their location, like a map or a check in tool,  their phone becomes available for geographic targeting.
Think of the opportunities to deliver a message to a potential customer when they walk into a competitor's store. That's just one of the possibilities with geofencing.
It is a technology you should be exploring.

The marketing minute is a shorter version of the popular More than a Few Words podcast. Instead of a conversation with a marketing professional, host Lorraine Ball shares a quick tip to start you on your day as a business owner. When you walk down the aisle of a grocery store, and a coupon for peanut butter pops up on your phone it is convenient for you and a great selling tool for the retailer. The technology that allows merchants to target specific messages based on your location is called geofencing. This technology uses the Global Positioning System, (GPS) or radio frequency to define geographic boundaries. Every time a consumer allows any their phone applications to access their location, like a map or a check in tool, their phone becomes available for geographic targeting. Think of the opportunities to deliver a message to a potential customer when they walk into a competitor's store. That's just one of the possibilities with geofencing. It is a technology you should be exploring.

The marketing minute is a shorter version of the popular <a href="https://morethanafewwords.com" rel="noopener noreferrer">More than a Few Words</a> podcast.&nbsp; Instead of a conversation with a marketing professional, host Lorraine Ball shares a quick tip to start you on your day as a business owner.
When you walk down the aisle of a grocery store, and a coupon for peanut butter pops up on your phone it is convenient for you and a great selling tool for the retailer.
The technology that allows merchants to target specific messages based on your location is called geofencing.&nbsp; This technology uses the Global Positioning System, (GPS)&nbsp; or radio frequency to define geographic boundaries.
Every time a consumer allows any their phone applications to access their location, like a map or a check in tool,&nbsp; their phone becomes available for geographic targeting.
Think of the opportunities to deliver a message to a potential customer when they walk into a competitor's store. That's just one of the possibilities with geofencing.
It is a technology you should be exploring.

#523 Geofencing

More than a Few Words - A Marketing Conversation is a smart, down-to-earth show about what’s really working in marketing and what isn’t.  All in about 10 minutes. 

Every week, Lorraine Ball sits down with marketers, entrepreneurs, and the occasional mischief-maker.  Some are seasoned pros. Others are figuring it out as they go. But all of them share tips you can use. And stories you won’t hear anywhere else.

No fluff, no jargon, just real-world lessons, actionable ideas, and a peek behind the curtain of what actually works.

What You’ll Hear:
• Real talk with real experts—marketers, creatives, business owners who’ve been in the trenches.
• Marketing strategies you can actually use—no jargon, no gatekeeping.
• Encouragement without the ego—especially for women building bold businesses on their own terms.
• A mix of wit, wisdom, and the occasional marketing metaphor—because learning should feel like a good conversation, not a lecture.

We’ll unpack what’s working, what’s not, and what’s changing in the digital marketing world so you can spend less time guessing and more time growing.

Whether you’re growing a brand from your kitchen table or the corner office, you’ll find ideas, inspiration, and a few laughs along the way.  

Follow @lorrainefball on Instagram, for a more marketing conversations and lots of pretty pictures . 

Smart. Practical. Surprisingly fun. More than a Few Words is your marketing conversation

Business

Entrepreneurship

Marketing

More than a Few Words - A Marketing Conversation is a smart, down-to-earth show about what’s really working in marketing and what isn’t. All in about 10 minutes. Every week, Lorraine Ball sits down with marketers, entrepreneurs, and the occasional mischief-maker. Some are seasoned pros. Others are figuring it out as they go. But all of them share tips you can use. And stories you won’t hear anywhere else. No fluff, no jargon, just real-world lessons, actionable ideas, and a peek behind the curtain of what actually works. What You’ll Hear: • Real talk with real experts—marketers, creatives, business owners who’ve been in the trenches. • Marketing strategies you can actually use—no jargon, no gatekeeping. • Encouragement without the ego—especially for women building bold businesses on their own terms. • A mix of wit, wisdom, and the occasional marketing metaphor—because learning should feel like a good conversation, not a lecture. We’ll unpack what’s working, what’s not, and what’s changing in the digital marketing world so you can spend less time guessing and more time growing. Whether you’re growing a brand from your kitchen table or the corner office, you’ll find ideas, inspiration, and a few laughs along the way. Follow @lorrainefball on Instagram, for a more marketing conversations and lots of pretty pictures . Smart. Practical. Surprisingly fun. More than a Few Words is your marketing conversation

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#523 Geofencing

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