Disrupt or be disrupted. In today's fast paced world of work, where the only constant is change, we have two options: disrupt ourselves and be in control of the changes and the impact. Or: be disrupted and react. I know which one I choose and so does our guest: Danielle Lewis, co-founder of Scrunch is sharing the evolution of her personal brand and her businesses, the considerations that have gone in every time she pivoted and of course, the ups & downs that have come from the change. It is a jam packed episode where we also get into the topic of NFTs and the power of communities, how to create an economy of one and how to spot trends to create commercial opportunities. Connect with Danielle Lewis over at https://www.daniellelewis.io Learn more about Scrunch over at https://scrunch.com ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Download the free Guide to learn 5 practical strategies on how to Go from Technical Expert to Trusted Authority 2.) Watch my brand new 33min training: Trusted Authority Strategy - become known beyond credentials. 3.) Book your complimentary 20min Strategy Session 4.) Connect with Petra Zink on LinkedIn Check out all show notes and further resources over at https://www.impaccct.com