<a href='https://www.morethanafewwords.com/'>More than a Few Words, </a> a weekly marketing podcast, hosted by Lorraine Ball features conversations with professionals from around the world. 
This week, <a href='https://shanebarker.com/'> Shane Barker </a>joined us for a conversation about email engagement, getting readers excited to hear from you. 
Do you remember when it was fun and exciting to get an email? That was a long time ago. These days, our inboxes are filled, and there's a real fatigue. As a marketer, your challenge is to break through the clutter, and get people excited about your email.
Shane had a few great tips on how to do just that. 
<ol><li>Have a clear purpose for each email</li>
<li>Design campaigns for mobile consumption</li>
<li>Add an element of fun to the campaign</li>
<li>Ask questions and incorporate the answers from your readers into future campaigns</li>
<li>Don't be afraid to clean out your list, and drop people who really aren't interested. </li>
</ol>

More than a Few Words, a weekly marketing podcast, hosted by Lorraine Ball features conversations with professionals from around the world. This week, Shane Barker joined us for a conversation about email engagement, getting readers excited to hear from you. Do you remember when it was fun and exciting to get an email? That was a long time ago. These days, our inboxes are filled, and there's a real fatigue. As a marketer, your challenge is to break through the clutter, and get people excited about your email. Shane had a few great tips on how to do just that. Have a clear purpose for each email Design campaigns for mobile consumption Add an element of fun to the campaign Ask questions and incorporate the answers from your readers into future campaigns Don't be afraid to clean out your list, and drop people who really aren't interested.

<a href="https://www.morethanafewwords.com/" rel="noopener noreferrer">More than a Few Words,&nbsp;</a>&nbsp;a weekly marketing podcast, hosted by Lorraine Ball features conversations with professionals from around the world.&nbsp;
This week,&nbsp;<a href="https://shanebarker.com/" rel="noopener noreferrer"> Shane Barker </a>joined us for a conversation about email engagement, getting readers excited to hear from you.&nbsp;
Do you remember when it was fun and exciting to get an email? That was a long time ago. These days, our inboxes are filled, and there's a real fatigue. As a marketer, your challenge is to break through the clutter, and get people excited about your email.
Shane had a few great tips on how to do just that.&nbsp;
<ol><li>Have a clear purpose for each email</li>
<li>Design campaigns for mobile consumption</li>
<li>Add an element of fun to the campaign</li>
<li>Ask questions and incorporate the answers from your readers into future campaigns</li>
<li>Don't be afraid to clean out your list, and drop people who really aren't interested.&nbsp;</li>
</ol>&nbsp;

#530 How to Improve Email Engagement

More than a Few Words - A Marketing Conversation is a smart, down-to-earth show about what’s really working in marketing and what isn’t.  All in about 10 minutes. 

Every week, Lorraine Ball sits down with marketers, entrepreneurs, and the occasional mischief-maker.  Some are seasoned pros. Others are figuring it out as they go. But all of them share tips you can use. And stories you won’t hear anywhere else.

No fluff, no jargon, just real-world lessons, actionable ideas, and a peek behind the curtain of what actually works.

What You’ll Hear:
• Real talk with real experts—marketers, creatives, business owners who’ve been in the trenches.
• Marketing strategies you can actually use—no jargon, no gatekeeping.
• Encouragement without the ego—especially for women building bold businesses on their own terms.
• A mix of wit, wisdom, and the occasional marketing metaphor—because learning should feel like a good conversation, not a lecture.

We’ll unpack what’s working, what’s not, and what’s changing in the digital marketing world so you can spend less time guessing and more time growing.

Whether you’re growing a brand from your kitchen table or the corner office, you’ll find ideas, inspiration, and a few laughs along the way.  

Follow @lorrainefball on Instagram, for a more marketing conversations and lots of pretty pictures . 

Smart. Practical. Surprisingly fun. More than a Few Words is your marketing conversation

Business

Entrepreneurship

Marketing

More than a Few Words - A Marketing Conversation is a smart, down-to-earth show about what’s really working in marketing and what isn’t. All in about 10 minutes. Every week, Lorraine Ball sits down with marketers, entrepreneurs, and the occasional mischief-maker. Some are seasoned pros. Others are figuring it out as they go. But all of them share tips you can use. And stories you won’t hear anywhere else. No fluff, no jargon, just real-world lessons, actionable ideas, and a peek behind the curtain of what actually works. What You’ll Hear: • Real talk with real experts—marketers, creatives, business owners who’ve been in the trenches. • Marketing strategies you can actually use—no jargon, no gatekeeping. • Encouragement without the ego—especially for women building bold businesses on their own terms. • A mix of wit, wisdom, and the occasional marketing metaphor—because learning should feel like a good conversation, not a lecture. We’ll unpack what’s working, what’s not, and what’s changing in the digital marketing world so you can spend less time guessing and more time growing. Whether you’re growing a brand from your kitchen table or the corner office, you’ll find ideas, inspiration, and a few laughs along the way. Follow @lorrainefball on Instagram, for a more marketing conversations and lots of pretty pictures . Smart. Practical. Surprisingly fun. More than a Few Words is your marketing conversation

Share #530 How to Improve Email Engagement

Sign up to save your podcasts

#530 How to Improve Email Engagement

#530 How to Improve Email Engagement

More shows like More than a Few Words

Social Media Marketing Podcast

Entrepreneurs on Fire

The Amy Porterfield Show

The Diary Of A CEO with Steven Bartlett