There are over sixty billion messages shared on digital platforms each day, and the average person is exposed to between four thousand to ten thousand ads a day. This bombardment of stimuli has changed the way we communicate and market content both online and off. In fact, research shows that you have less than three seconds to capture a person’s attention. With such a short window of time, we need to hook audiences quickly, efficiently, and consistently if we want to successfully fuel brand awareness and growth.

 

Get Brendan Kane's new book Hook Point: How to Stand Out in a 3-Second World.

 

For additional show notes, visit ShaunTabatt.com/538.

 

The Shaun Tabatt Show is part of the Destiny Image Podcast Network.